According to the Web Marketing Association, "being an IAC Award judge allows you to help set the standard of excellence for online advertising development. Industry leaders have a responsibility to share your expertise to improve what is expected from online advertising and reward those who are executing creative effectively."

Building a website with basic functionality is not all that hard. Thanks to off-the-shelf templates, you can build a website for next to nothing. Of course, that’s what the website will do for your business: next to nothing. A results-driven website and marketing strategy, on the other hand, may well involve a significant investment.

So how is your website doing? Before you can answer this, you have to know how the site is performing. There are tools available that show you precisely how your website is performing as a whole, and across individual pages and sections. There are a number of website analytics tools, and many are free.

Blue Fountain Media's Gabriel Shaoolian and Alhan Keser spoke at the New York Chamber of Commerce Networking Breakfast on February 9. The topic of discussion was "How to Increase Your ROI Online".