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Web Form A/B Testing: How I Increased Form Fills by 37%
Last month, we launched an A/B test of our Request a Quote form page to see if a new design would impact the percentage of form fills. The result was a 37% increase in form fills.
Facebook's Facelift Means Big Changes for Marketers
In its latest move towards world domination, Facebook unveiled some pretty radical and exciting changes to its platform. Although the presentation was geared towards users and developers, there are several significant takeaways for marketers.
Online ROI is Bottom Line at SMX East 2011
Events like last week's Search Engine Expo (SMX) East in New York City are valuable for anyone trying to optimize online business efforts. After all, what good is knowing about Google's Web Crawl without understanding its relationship to SEO.
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