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How To Build a Successful Ecommerce Website

How to ecommerce

Online retail sales have increased 14 percent since July, according to a recent MasterCard report, and now eMarketer is optimistically predicting these numbers to double during the upcoming holiday season, despite a flailing economy.

As the online space continues to grow, more businesses are building out ecommerce websites in an effort to reach wider, often global, audiences to boost sales.

So with that in mind, here are five tips to building an ecommerce website.

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Site Launch: Only Natural
onlynaturalinc.com

Designed a customized e-commerce site that allows user to find products based on their specific needs

Optimized product categories and images to encourage engagement and education

Developed a fully manageable CMS that allows the client to control all products and content

Only Natural is a family-owned business that specializes in unique formulations of the highest-quality vitamins and herbal supplements.

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September 2011 Highlights

The New York TimesNY ConvergenceAmerican Express Open Forum

Web Form A/B Testing: How I Increased Form Fills by 37%

Web form a/b testing

Last month, we launched an A/B test of our Request a Quote form page to see if a new design would impact the percentage of form fills. The result was a 37% increase in form fills.

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Facebook's Facelift Means Big Changes for Marketers

Facebook big changes

In its latest move towards world domination, Facebook unveiled some pretty radical and exciting changes to its platform. Although the presentation was geared towards users and developers, there are several significant takeaways for marketers.

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Online ROI is Bottom Line at SMX East 2011

SMX East 2011

Events like last week's Search Engine Expo (SMX) East in New York City are valuable for anyone trying to optimize online business efforts. After all, what good is knowing about Google's Web Crawl without understanding its relationship to SEO.

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