Blue Fountain Media | April 2009 Newsletter

Online Design & Marketing Ideas to Make Your Business Grow

The mobile web is not a fad.

Blackberry Bold

Is your website optimized for mobile devices? Even though the latest service providers and phones, like the iPhone, the G1, and the BlackBerry Storm, can handle large amounts of data, images, and even special features like JavaScript and Flash, there are an entirely different set of concerns for mobile devices, and this audience is becoming hard to ignore. There is, however, a right way and several wrong ways to optimize for mobile. We can help you make sure your website's mobile usability and search engine presence are working together, not against eachother.

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Why should you care?

The mobile marketplace is still young. It's not too late to get ahead of the competition, but it will be soon.
Mobile web searches show a desire to take immediate action. That means mobile visitors are more valuable.
Your clients and contacts might be opening their email on their phones. Even if you think mobile usability isn't important to your audience, this is often their first impression of your company.

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Recent Website Launches:

Liquid Trading homepageLiquid Trading International: Flash design to appeal to the professional trader.
LiquidTrading.co.uk serves traders specializing in the European markets. The website will provide members with everything the educated trader needs, including real-time stock quotes, market schedules and news headlines.
Visit site

Eos Health homepageEos Health enters the 21st century
The health technology provider's website has improved messaging for all of its target audiences, as well as intuitive navigation to guide users through the process, and convert more visitors into customers.
Visit site

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For real marketing results,
the metric is the message

Awesomeness chart

Last week we attended Search Engine Strategies New York, an online marketing conference and expo, and a theme that kept coming up was that, in a down economy, value is what matters.
That means getting the right kind of results and giving you the metrics to back them up.

Get more info

Specifications document:
don't start without it.

conversion optimization

Would you start building a house before drafting a blueprint? A spec doc is the blueprint for your website, laying out every scenario so you have the clearest possible expectations. It also makes it much easier to decide which features are essential to the launch of the site, and which features you may want to save for a Phase II.

Get more info

Featured Client:

Wet Nose Guide homepage

Wet Nose Guide lets anyone find
dog-friendly businesses nearby.

The website makes it easy for NYC dog owners to search by location for businesses that offer dog-related services, like 24-hour groomers, and dog-friendly establishments, like sidewalk cafés.

Get more info

We're moving!

As a result of our recent growth, Blue Fountain Media has finally outgrown our current Fifth Avenue office. In just a few weeks we'll be moving to a 2000 square foot office overlooking Union Square, at 200 Park Avenue South. Be on the lookout for more details coming soon!

Visit Blue Fountain Media to learn more about how we can spring your ideas to life