How to Get a Return on Your Web-based Investment

As we preach: For every dollar you spend on a site that brings your business no value, you lost far more than those dollars and your time. You lost out on missed opportunities. On the other hand, if you spend $1,000,000 and it brings you three times that amount in new revenue, then you have made a very smart investment.

Often, small businesses make the mistake of focusing exclusively on price, rather than return. One lesson they can learn from larger corporations is that they ask: 'What will be my return on this investment?'

Recent Launches

Smarties.com

Smarties

	Fully customized illustrations and graphics
	A Flash foundation but still SEO-friendly with key elements in HTML/CSS
	Exciting design, online games, an array of products, brand history and allergen info
	Dynamic social media sharing abilities to help spread the word about smarties.com.

Smarties candy have been enjoyed by children across the United States since first being introduced in 1949. The famous cylindrical candies come in a range of colors and flavors, all wrapped into a single package.

SafirRosetti.com

SafirRosetti

	Complete redesign. New sleek, professional look
	Dynamic background image when hovering mouse over buttons
	Custom-built CMS allows SafirRosetti to update text and images through the site

SafirRosetti helps clients grow, protect, and defend their organizations by addressing a full spectrum of security and integrity concerns. The firm was founded and is managed by former New York City Police Commissioner Howard Safir and former Director of Worldwide Security at IBM Joseph Rosetti.

WouldYouRockThis.com

Would You Rock This?

	Custom-built CMS tabulates votes & the site's most popular designers, exports data, captures on-site forms and lets users manage their profiles.
	Users can easily create new accounts, upload sketches, monitor votes, share uploads and discover new design talent.
	A custom designed online social community.

Would You Rock This? (WYRT) came from many in depth conversations with students, designers (industry trained or self-taught), creative directors, and manufacturers in the fashion industry. Like you, they wanted to know how their ideas ranked, with input from each other and potential consumers.