The Beauty of Online Marketing
(versus Offline Marketing)

Let me say something right off the bat: I’m not one of those proponents of online marketing that doesn’t believe in using offline channels.

However, the problem with many forms of offline marketing and advertising is that it can be extremely difficult, if not impossible to measure the precise results of a campaign. The beauty of online advertising and marketing is that it gives you immediate feedback on your marketing efforts, allowing you to change strategies, budgets and venues more quickly, more efficiently and more effectively than you can with off-line marketing efforts.

Some of the advantage of online marketing include:

	Enhance Tracking - Track results instantly
	Increased Flexibility - Make changes on the fly, before it’s too late
	Targeted - Target your message with great precision
	Instant Gratification - You're marketing to customers who are ready and looking to buy

Recent Launches

HtruO HtruO sells the most affordable whole house water filter on the market. Blue Fountain Media built a customized site with a clear, intuitive navigation system that drives customers to buy their product. Attractive, bold graphics present a clear call to action & explain the Environmental, Health, Financial, & Ease-of-use benefits of the HtruO product. A blog keeps the site fresh and adds value by driving inbound links and helping to create buzz around the web. A back-end system allows HtruO to easily update their blog.
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HireFinders Looking for a new job, hoping to attract and talk to employers who are actually hiring, and hoping to keep your search secret? BFM worked with HireFinders to build a next-generation anonymous job seeker aggregator and job matching network with an incentive-based system that rewards site activity with increased chances of winning a monthly prize. We also built a confidential messaging system for employers to contact potential employees. To help employers shift through potential hires, we created a "PreciseFind" feature that uses a matching and scoring system to help employers find, filter and engage top talent.
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December... A Time To Celebrate and a Time To Plan Ahead   This is a great time of the year. December brings us parties, holidays, time with family and friends. For businesses, December can be a great time to look back on the successes and challenges of the previous year and look ahead to new opportunities. Blue Fountain Media would welcome the opportunity to meet with you to discuss your plans for 2010. We can help you with the strategies, planning and execution of all of your upcoming digital and design projects.   Ask yourself the following questions: How can I move my website up in Google's results? Am I looking to launch a new website in 2010? Would I like to redesign my current website? How can I market my website to get more traffic, more clients, and more revenue? Is my branding in need of an overhaul? Do I need a new logo? Where do I want my online business to be in December 2011? To address these questions and any others you may have about website design, development and/or online marketing, please give us a call at 212.260.1978.
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Cyber Monday Analysis:
E-Commerce Website More Important Than Ever

	Cyber Monday sales up 5% over last year
	Black Friday online sales up 11%

The sales increase was driven by a huge increase in traffic across all e-commerce sites. As shoppers become more comfortable with and sophsticated about online shopping, these trends will only continue. Now more than ever it is important to have a robust, modern e-commerce site that can attract shoppers and drive sales.

Read our full Cyber Monday analysis on the Blue Fountain Media blog.

Holiday Cards

It's not too late to order your custom-made holiday e-card. Blue Fountain Media can produce affordable, high-quality flash or static e-cards from conception to launch in as little as three days.

Ecoline

Ecoline is a Canadian window and door replacement specialist. They came to us in need of a website that reflected their professionalism and expertise. Blue Fountain Media worked with them to refresh their brand image, including a new logo and a modern website that clearly represents and explains their brand while driving visitors to request a quote. EcolineWindows.ca features a completely customized page layout and the entire site was completed in less than 30 days.

"Blue Fountain Media worked with me to launch a professional, modern website that looks as great as my product. BFM created a custom site for my company and delivered tangible and measurable results. They included me throughout the production process and delivered a site that meets my needs and has made a real impact with my clients."