In web design, awards
don't always mean success

Web design companies love to tout the awards they've won; having an award-winning website under your belt is a nice bragging right to have. (Blue Fountain Media has won its share of awards.) But many times it is one of their only selling points. The problem with awards is that they don't take into account the things that make a website successful, and grow a business.

This isn't only specific to website design. Ad agency Crispin Porter + Bogusky has been taking heat for their award-winning but creepy ad campaign featuring "the King". The fast-food restaurant chain has actually lost market share to McDonalds since they hired the agency.

Recent Website Launches

College Consulting 101
We redesigned and developed ColCon101.com to help high school students connect with the independent college consulting firm.
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Your Digital Record
The new website gives users the ability to create and store digital recordings on the website. Artists can choose whether to make their music available for free, or charge for downloads.
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New York Gold Rush
We helped brand NewYorkGoldRush.com as an easy-to-use site to get cash for your gold. Ability for users to fill out form and be contacted immediately without leaving their home.
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Featured Client

For over forty years, La Grenouille has delighted diners with traditional French cooking with a dash of more modern meals. Their new website highlights the restaurant's elegant exterior and luxurious interior.

Ecommerce websites: why you need multiple targets

Who is the target audience of your ecommerce website? Someone who reaches your site via search is probably looking for specific product and pricing information, whereas a return visitor might want to see a variety of products related to what they've already bought. With proper planning, your ecommerce website can address the needs of all your users.

4 Marketing lessons from the local panhandler

Location is key; whether you're after clicks or spare change, placement determines if you'll reach your target audience. Write compelling copy; I walk past dozens of giant, flashy banners on the way to work — this simple, textual ad was the one that got my attention. Room for originality - and for knockoffs. We’re constantly learning from what our competitors do, whether it’s through direct competitor research, or general research into industry practices. Rigorously test. This isn’t the first draft, or even the fifth draft, of this sign; and he's already changed it since this picture was taken.