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Everyone knows how hard it is to attract visitors to your site. In previous Business Learning Center articles, we've discussed how to get visitors through search engine optimization (SEO) and search engine marketing (pay per click).
But getting visitors to come to your site is only the first step. Once they've arrived, it is your job to keep them on the site for as long as possible and then to encourage visitors to keep coming back again and again. This is the essence of what is called stickiness.
What are the key elements of a sticky website?
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Gabriel Shaoolian, BFM's Founder and CEO was interviewed by Crain's New York Business (March 8-14 edition) and the interview can be found online here.
With BFM experiencing explosive growth, Shaoolian provided his keys to making great hires... and avoiding bad ones. |
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Blue Fountain Media's Director of Marketing, Alhan Keser, was just featured in the Wall Street Journal and Smart Money's SMSmallBiz.com in a story covering Pay-Per-Click advertisements. In an extended interview, Keser helped explain why paid advertisements resulted in higher conversion rates - the ratio of users who actually make a purchase - when compared to the organic, unpaid search results. |
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Integrated CMS so EmPower can easily 
