Online Marketing Strategy
- Identify the online medium or media that works best for your business.
- Fully unveil your competitive landscape and "low-hanging fruit" opportunities.
- Build a results driven website informed by thorough marketing analysis.
Marketing Strategy Case Studies
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Tweezerman
With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.
- Non-branded search traffic increased by 186%
- Increased conversion rates by 27%
- Decreased paid search cost per conversion by 40%
- Paid search click through rates increased 195%
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SpaFinder
Leading online spa resource, SpaFinder, brought in over 55 thousand visitors to a key seasonal campaign through social media marketing and conversion rate optimization by Blue Fountain Media.
- Word-of-Mouth engagement increased 1,200%
- 500% increase in social media influence through Facebook & Twitter
- Conversion rates increased from 12% to over 20% with Deal Days landing page redesign
- Residual traffic continues year-long thanks to repeat, email offers
Clients Who've Benefited From Our Marketing Strategy Services
Meet Our Marketing Team
Experts in online marketing strategy including SEO, PPC, Social Media and more. | Meet everyone at Blue Fountain Media
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Scott Humphrey Marketing Associate -
Ashley Kemper Marketing Manager view profile -
Adrienne Rhodes Marketing Manager view profile -
Stephanie Walton Marketing Associate -
David Dweck Marketing Manager view profile -
Andrea Orton Marketing Associate -
Andrew Zahornacky Marketing Associate -
Emily Sokolow Marketing Specialist -
Shelby Ahern Marketing Specialist -
Gary Nix Marketing Specialist view profile -
Crystal Grandison Marketing Specialist -
Jared Del Prete Strategy Manager -
Rishe Groner Associate Strategist -
Matthew Doyle Marketing Specialist -
Julie Barsamian Associate Strategist -
Thom Prewett Director of Corporate Marketing -
Alanna Francis Director of Marketing view profile
Our Blog Posts about Online Marketing
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Product Listing Ads: An Absolute No Brainer for Merchants
Product Listing Ads account for 23% lower cost per clicks compared to text ads.Aug 10 by Jared Del Prete -
6 Traditional Reasons to Use Social Media in Marketing
The decision to use social media as part of your integrated marketing program is data driven and based in the concepts of traditional marketing—finding the channels used by your target market and using those channels to communicate with them.Jul 18 by Gary J. Nix
Our Online Marketing Strategy Process:
Our first step in creating a strategy for your business to succeed online is to fully immerse ourselves in your company's brand and industry. The completion of a detailed client questionnaire provides our expert marketing strategists with a strong, initial understanding of where your business currently stands including what currently works well and what needs improvement. Our team of SEO, social media, and pay-per-click experts meet with your in-house team to ask questions and use their experience to guide our initial strategy.
After the completion of the client questionnaire, our team outlines a timeline to complete the online marketing strategy. This timeline includes a midpoint call or meeting in which our strategists present the first half of their findings. This midpoint meeting also provides an opportunity for our team to ask any questions that may have arisen during the first half of research. A final meeting and presentation is also scheduled where our marketing strategists will present the completed strategy.
Next, our expert team begins building a comprehensive marketing strategy for your business to succeed online. During this phase, strategists conduct business analysis, research industry demographics and audiences, investigate site analytics, analyze competitor landscapes, and perform extensive keyword research. SEO, social media, email, and pay-per-click marketing are each evaluated in order to conclude which medium, or combination of media, will achieve the most optimal ROI.
