Our PPC ResultsOur pay-per click marketing strategies are designed for our clients to experience an increase in qualified traffic while also seeing higher conversions and conversion rates. Below are a few examples:
JW Surety Bonds
Through a new PPC Marketing strategy, JW Surety Bonds, the largest U.S. surety bond company experiences a rise in conversion rates, conversions and a decrease in cost per conversion.
- Conversion rates increased by 93%
- Cost per conversion dropped 23%
- Increased the number of conversions by 15%
- Ad spend decreased by 13%
Bright Start College Savings Program
The Bright Start College Savings Program approached Blue Fountain Media seeking an Illinois geo-targeted pay-per-click marketing solution that would drive qualified visitors to their site and increase registrations for their 529 college savings plan.
- Conversion rates increased by 45%
- 258% increase in conversion volume
- Cost-per-conversion decreased by 32%
- Increased visits from paid search by 34%
Parfum1, an online fragrance and beauty product retailer, doubled their pay-per-click marketing revenue and saw a massive surge in Facebook Likes with a social media marketing campaign with Blue Fountain Media.
- Increased pay-per-click marketing ROI by 23%
- Decreased Cost-Per-Conversion by over 25%
- Brought number of Parfum1 Facebook Likes from less than 70 to over 5,900
- Obtained Facebook Likes at just 13 cents per Like
Hear what our clients have to say in their own words:
We increase marketing ROI for each of our clients. | See more Testimonials
VP, Director of Marketing, Verve Laser Cosmetics
Director of Online Media, Tweezerman
Our Blog Posts about PPC
Paid branded ads can help increase profitability, website traffic, and enable more control over messaging and timing. Read on to learn how to determine the effectiveness of buying branded keywords and how they can work hand-in-hand with SEO efforts.Jul 24 by Tera Brown
Adwords Sitelinks with descriptions provides an interesting opportunity to occupy the bulk of top paid search results through the use of extra copy - but at what cost?Jul 10 by Tera Brown
Meet Our Marketing Team
Experts in pay-per-click marketing | Meet everyone at Blue Fountain Media
Ashley Kemper Marketing Manager view profile
Adrienne Rhodes Marketing Manager view profile
Emily Sokolow Marketing Specialist
Jared Del Prete Strategy Manager
Rishe Groner Associate Strategist
Thom Prewett Director of Corporate Marketing
Julie Barsamian Marketing Strategist
Shelby Ahern Marketing Manager
Stephanie Walton Marketing Specialist
Crystal Grandison Marketing Manager
Garrett Wilson Marketing Manager
Tera Brown Marketing Specialist
Dan Morosi Marketing Specialist
Joe DiNardo Marketing Manager
Alanna Francis Director of Marketing view profile
Keys to a successful Pay Per Click campaign include:
The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.
This may sound like economics 101, but if you are planning to spend $5000 on a Pay Per Click campaign, then make sure you are generating enough revenues to justify both the financial outlay and the labor costs associated with the campaign. The good news is that you can keep your costs in line by adhering to a strict budget. If you limit your campaign to $100 a day, let's say, and your ads will stop being delivered as soon as you hit your daily maximum, and resume the next day. However, if you're spending $20 to sell a $15 shirt, it doesn't matter how many times a day it happens; you're losing money.
It is one thing to get your advertisement in front of the right audience. It is quite another to make the advertisement sufficiently informative, creative or entertaining to compel potential customers to click through to your site. Likewise, just because someone ends up on your website doesn’t mean they’ll find what they’re looking for; it’s important that the ad’s destination, or landing page, is highly relevant to both the search terms and the expectations set up by the ad.
The terrific thing about a Pay Per Click campaign is that you can immediately monitor your results. This gives you the opportunity to do A/B testing of advertisements, keywords and landing pages. It also gives you an opportunity to quickly end poorly performing campaigns or to enhance the ones that work best for you.
Enhanced Targeting with Pay-Per-Click Marketing
Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:
Uses keywords designed to direct visitors who are likely to be interested in your products and services
- Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
- Matching options: You can specify whether to bid on broad match keywords, (e.g. a bid on "website design" will show your ads for the query "website design company", but also "website design awards", or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group with the broad match keyword "website design" will display your ad for the query "website design company", but not "website design jobs".
If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).
PPC allows you do deliver ads only at peak times for finding your potential clients and customers. However, you don