6 Questions on Social Media with Alanna Francis

Marketing Manager Alanna Francis is interviewed by Business 2 Community

How did you get your start in the industry?

I started at Blue Fountain Media almost two years ago with only basic experience. Since being at the company I’ve gained a wealth of knowledge about all aspects of online marketing and have grown gradually into a marketing strategist and manager role after working on a variety of projects and clients.

What is the biggest challenge facing your industry?

Social media marketing, and online marketing in general, are in a state of constant flux. Keeping up with trends and having an eye for things to come are constant challenges with which professionals in this industry must contend.

We also often face the challenge of overcoming a bit of a knowledge gap. Because the industry itself is so new to many people, there can be misconceptions about the purpose, methodology, and expected gains of social media marketing that need to be resolved before a successful campaign can begin.

What is the secret to your social media success?

I don’t think there are any secrets to social media success. There are a lot of best practices and some good advice (be funny, produce interesting content, solicit engagement and feedback) but no magic elixir. If there were, we’d all have millions of engaged followers hanging on our every words. My rule of thumb is to be open, genuine, and not take the whole thing too seriously.

What do you think is the future of social media?

Social media is not going anywhere anytime soon, though it will evolve over time to become even more seamlessly integrated into daily life. Children born today will never know a world without social media, so it’s easy to imagine how its use will continue to grow. Hopefully social media will become a tool we use to make life easier and more enjoyable for ourselves as opposed to a mechanism that replaces personal interaction.

What advice would you give to someone who is just starting out?

Be genuine and be consistent, but most of all: Listen. Too often people use social media as a purely promotional platform. Nothing makes me want to hit “unfollow” as much as an overly promotional tweet. I believe in taking your mother’s advice to “be yourself.” You’ll be much more likely to connect with other people that way. Then again it doesn’t matter how genuine you are if you only tweet or respond to friends on Facebook once every few months. Having a consistent presence is important. Finally, make sure that you listen to the community you want to interact with. Don’t simply project outward without taking the time to truly listen to and understand your followers/fans.

Where can we find you on the web/on Twitter/Facebook/etc.?

Twitter – @alannafrancis Facebook – facebook.com/alannalillianfrancis

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