7 Outdated SEO Tactics and What You Should Do Instead
Chief Marketing Officer Alhan Kesser provides alternative SEO tactics
Search engine optimization takes time; there’s no way around it. But it can be highly profitable when done right. Exactly how long it takes to see SEO results depends as much on what you do as on what you don’t do. It’s important to focus on tactics that have a long-term value versus short-sighted moves that can wind up hurting you months from now.
Below you’ll find seven outdated SEO tactics that aren’t going to fly as search engine algorithms, notably Google’s, become better at detecting what websites truly deserve to rank in search results. But don’t worry I’ve provided elegant alternatives to each that will be more useful in the long term.
1. Link Building
As opposed to obtaining links to your website from other sites organically, this is when you take a shortcut and buy links from websites to improve search engine rankings. This could include paying for reviews of products, services, etc., as well as using a link brokering service that you pay on a monthly basis to purchase and maintain links on your behalf.
Why not do it?
Um, remember what happened to J.C. Penney? And then Overstock.com? Buying links is a blatant violation of Google’s Webmaster Guidelines. It’s pretty much guaranteed that eventually Google (or your competitors) will catch you in the act. The result? Search engines will lower your rankings and possibly remove your website entirely from search results.
What to do instead?
Earn links organically. That means consistently create unique, quality content that others in your industry will find of interest. Infographics, videos, “Top 10” lists are all known to draw traffic and links. Join relevant online communities and become a trusted member, known for offering advice without being a salesman.