7 Steps to Disciplined Business Blogging
Chief Content Officer Jon Gelberg's seven important steps to maintaining blogging discipline
Everybody and his cousin is blogging these days. All it takes is a template and a little time on your hands to have your thoughts broadcast on the Web.
An effective business blog, on the other hand, take a commitment of time, resources and intellectual energy. Unless you are committed to producing a quality, well-written blog and are committed to updating that blog on a regular basis, don’t even bother starting.
The worst business blogs are the ones where it is clear that the writer is winging it, just writing whatever comes to mind. A business must approach its blog in the same way it would approach any other marketing or branding campaign: with planning, staffing, execution and monitoring.
By following these seven steps, your small business can take the first steps towards a highly successful business blog:
- Define the business goals of your blog
- Identify your target audience
- Allocate resources
- Create your editorial calendar
- Carve out time to write
- Listen to your audience feedback and adjust accordingly
- Get the word out