The Baseball Guide to Pitching the Media

Chief Content Officer Jon Gelberg applies pitching principles to reaching out to the press

Real fans of baseball understand that pitching requires a number of unique talent:

  • Power
  • Variety
  • Patience
  • Homework
  • Start small

These same principles can be applied to pitching the press. Anyone pitching the press on a story idea had better come armed with power, variety and patience, and must definitely have done his homework.


Like the legendary pitchers in the history of Major League Baseball, the great media pitchers are the ones who have the power of a great story to tell, the variety to hand media outlets multiple options, the patience to know that nobody is successful 100 percent of the time, the discipline to do the homework required to make the perfect pitch at the perfect time and the humility to start small and work their way up!

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