Diane von Furstenberg Beelines for Customer Interaction with Online Relaunch

Director of Creative Strategy Mary Elise Chavez is interviewed by Luxury Daily

Apparel and accessories designer Diane von Furstenberg is highlighting trends and season products with the redesign of its branded Web site while still maintaining the brand’s trademark customer interaction by encouraging feedback.

Diane von Furstenberg promoted the relaunch with digital pushes such as Facebook posts and email blasts to consumers. The designer asks for customer feedback via social networks.

“DVF has a deeply rich brand heritage,” said Mary Elise Chavez, director of creative strategy for Blue Fountain Media, New York. “A dynamic, engaging and user-friendly Web site with corresponding digital assets are critical in further building her brand online.

“The Web site and digital initiatives will empower her to intimately attract her audience through a heightened brand engagement platform that adds value to the overall brand,” she said.

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