Site Analysis: Does Paul Downs’s Website Work?
You're the Boss: The Art of Running a Small Business
My company, Blue Fountain Media, designs, builds and markets Web sites for a variety of clients. In what could become a regular feature on You’re the Boss, we’re looking for small businesses that would like to have their sites evaluated by the blog’s readers.
If you’re interested in having your site critiqued, please send us an e-mail at email@example.com. Please tell us why you started your site and what your challenges have been.
We’ll pick the companies and then prepare a blog post that offers some background on what the site’s goals are, how it has been marketed, and how it has performed. We’ll offer links and screen shots, and we’ll see what You’re the Boss readers think. A week later, we’ll do a follow-up post in which we’ll highlight the most interesting comments, offer some thoughts of our own, and report the reaction of the site’s owner.
To help us get started, Paul Downs, a You’re the Boss blogger, has graciously offered up his site for our analysis. Many of you, of course, are already familiar with Mr. Downs’s business because of his blogging. Here’s some background on his business and his Web site:
Paul Downs Cabinetmakers produces custom conference tables for a high-end clientele. The company’s tables can be found in the offices of Goldman Sachs, Harvard University, the New York Jets and Ritz-Carlton Hotels. But Mr. Downs’s experience on the Web has been something of a roller-coaster ride. He knows he’s made mistakes along the way that have nearly cost him his company. While recent changes in strategy and marketing have helped the company rebound, he is contemplating still more changes.