How to Get The Most Out of E-Newsletters

CEO Gabriel Shaoolian discusses best practices for newsletters

Gabriel Shaoolian knows how important e-newsletters are to building a business. Several times recently, the CEO and founder of Blue Fountain Media, a Manhattan Web design and marketing agency, has seen his 3-year-old monthly newsletter nudge clients into coming on board. The newsletter is filled with links to solid content, written by his team, on such topics as how to use Google+ to promote a business.

E-newsletters have come a long way since they evolved from email Listservs in the late '90s. And thanks to providers such as MailChimp and Constant Contact, it's possible to send out a great one on the cheap, noted Mr. Shaoolian, who, in addition to publishing his own e-newsletter, advises clients on creating them. If you use MailChimp, you can send out a newsletter for up to 2,000 subscribers for free.

While newsletters are getting easier to produce, many businesses aren't making the most of them. You may have noticed this while sliding a bunch of them into the “Trash” folder. Here are some tips from experts on how to use your e-newsletter to strengthen your relationships with customers and bring in sales.

Read more on Crain's New York

top
Ready to discuss your project?
Request a Quote
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Sign Up to get the latest on Digital Trends
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052