Moschino Arrives Fashionably Late to Twitter

Director of Creative Strategy Mary Elise Chavez is quoted in Luxury Daily

In an effort to bring together its global audience and promote a consistent message worldwide, Italian retailer Moschino launched an official Twitter account on June 8 - ages after its peers recognized the value of social media.

Rapidly gaining more than 300 followers on the first day, the retailer is responding to tweets in both Italian and English. The brand appears to be using the account for customer service along with efforts towards branding.

“Twitter can be an extremely powerful tool to create a rich, two-way conversation with consumers, fans, bloggers and industry folks,” said Mary Elise Chavez, director of creative strategy for Blue Fountain Media, New York.

“Its micro-news format allows for snackbite content feeds that are easy for users to respond to,” she said.

Read more on Luxury Daily

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