Net-A-Porter creates global community through real-time shopping map

Director of Creative Strategy Mary Elise Chavez in Luxury Daily

Online retailer Net-A-Porter is driving sales and creating a sense of community through an interactive global map that highlights consumer purchases in real-time.

The microsite is a large globe on which shopping bags pop-up where a consumer is purchasing a product or adding an item to her shopping bag. The new Web feature is an expansion of the brand’s live-purchasing screens in its London offices.

“[Net-A-Porter] is one of the leaders in the high-end, luxury designer market and this creates a nice visual map of their influence,” said Mary Elise Chavez, director of creative strategy at Blue Fountain Media, New York.

“[The map] shows their worldwide reach and global footprint,” she said.

Read more on Luxury Daily

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