The Art of Polishing Your Online Persona

CEO Gabriel Shaoolian explains how to create a positive impression

Your high school career is coming to an end and college is already on the horizon. You've worked hard all these years, putting together a terrific academic record that will hopefully lead to acceptance to the college of your choice.

Your applications have all been submitted -- but you could still be sending info about yourself to the admissions committee without realizing it.

All of your hard work could possibly be undone by a not-so-great online and social media footprint. You probably didn't think a college admissions officer would look at your Facebook page, MySpace homepage, Twitter feed or the videos you uploaded to YouTube... but there's a chance that's exactly what they're doing.

[...]

Two years ago, Kaplan Inc. surveyed admissions officers at 320 of the 500 highest rated colleges in America. At the time, 10 percent of the admissions officers said that they did online background checks on applicants. Of that group, 38 percent said that the search results had a "negative impact" on the candidate's application.

Since then, Facebook has more than doubled and Twitter has gained popularity. So, what can a high school senior (or underclassman) do to clean up his or her online act?

Read more on WashingtonPost.com

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