Watch Out for SEO Bags of Tricks
Chief Marketing Officer Alhan Keser discusses SEO tricks to watch out for
There’s a term for the practitioners of search engine optimization’s dark arts: “black hat SEO.”
The good news is, the bad operators are over-hyped.
“The main problem that people run into isn’t so much black hat techniques … as useless techniques,” says Alhan Keser, the chief marketing officer at Blue Fountain Media, a New York-based digital marketing firm that specializes in SEO.
The bad news is that old tricks – keyword stuffing, link-swapping, writing junky articles – and unethical tricks are increasingly blending.
There are a few main thrusts to SEO: Optimizing a site for search engines; generating content to fill your Web pages and catch those search engines’ attention; and drumming up links to your pages, to establish their credibility in the eyes of others.
There’s nothing wrong with any of these ideas in and of themselves. What’s critical is that they need to be achieved organically – consisting of real information, generated by real people, for the right reasons.