Why Doesn't This Website Draw More Visitors
Chief Content Officer Jon Gelberg examines wildchina.com
There are few areas on the Web more competitive than travel. Thousands of sites for virtually every destination compete for our clicks. So what can a travel website do to stand out from the crowd?
To answer that question, the good people at WildChina.com have volunteered to have their website critiqued by you, the readers of this column. This week, I’d like you to go to their site, look around, kick the tires a bit, and then come back with your views on what works, what doesn’t, and how they could improve. Then next week I’ll report back with some of your suggestions and a few of my own as well.
So let’s talk about WildChina…
The Business: As they put it on their website, WildChina offers “bespoke trips highlighted by rich personal interactions and superior access to experts and venues. We cater to an exclusive and sophisticated clientele interested in exploring the real China behind the world-beating factories.” WildChina offers luxury tours (as a group or private), educational tours, and corporate tours.