Website Design, Development & Marketing Process - Blue Fountain Media

 

Discovery

We begin each project with a discovery phase. Our team interviews you to learn about your business needs and goals. We conduct research to analyze your target audience and competitors in your field.

The conclusion of this step is an understanding of your company's position, trends in your industry, and your expected outcome from our project together.

NEXT: PLANNING

Planning

This is the part where we decide on design concepts, features, and marketing strategies that will be needed to achieve the goals we have set forth. To complete the planning phase, we have a full team involved: an information architect, a usability expert, an interface designer, marketing strategist, and a website developer.

Wireframes are created, to lay-out interface elements. A sitemap and features specification are written. We craft a marketing strategy. At the conclusion of the planning phase, you will receive a comprehensive blue print detailing how your project will be executed.

NEXT: DESIGN

Design

Our team of designers create a unique user interface. Each step of the user interaction is taken into consideration, ensuring that every screen is working to accomplish the goals we have set during planning.

The design phase concludes with a collection of Photoshop mockups corresponding to various elements of your project.

NEXT: DEVELOPMENT

Development

During this phase, design mockups are turned into a fully functional entity. Our team uses standards-compliant code and the latest programming techniques to ensure your project is built reliably and securely. Development concludes with the thorough Quality Assurance testing of your project and its launch.

NEXT: OPTIMIZATION

Optimization

This is where we take your project to the next level. We monitor, analyze and report on your web property's performance, finding ways to increase exposure to your target audience and better achieve your goals.

Our online marketing team goes into action using all the techniques at our disposal, including Search Engine Optimization, Paid Advertising, Email Marketing, and Conversion Optimization.

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