Before the advent of the Internet, getting your company's message broadcast to the world was a difficult and expensive proposition. Either you needed to have some great public relations to get the attention of the media or you had to spend significant funds on advertising and marketing.
Today, with blogs, social media and company websites,businesses have the unprecedented ability to broadcast news about their company, their products and their services. With so many people trying to publish information online, the way to differentiate yourself or your business is to produce compelling original content.
The following whitepaper contains a guide to becoming a successful online blogger that generates business. This whitepaper provides instruction for creating a great blog, networking with other bloggers within your industry, and preparing effective content.