Whitepapers

Download our free, informational whitepapers that offer professional advice and helpful tips in the field of web design and online marketing.

14 Tips to Successful Paid Search Advertising

Pay-Per-Click Marketing (or PPC) has the power to provide immediate online exposure to websites. Unlike Search Engine Optimization, PPC is intended to drive traffic the day a campaign is launched rather than over the course of several weeks or months.

However, a PPC account that is poorly managed or setup can quickly lead to wasted ad spend and poor lead quality.

This whitepaper includes 14 tips that will make the most of your PPC budget through guidance on campaign setup, ad copy writing, and ongoing optimization. Some specific topics covered in this whitepaper include:

  • Adgroup segmentation based on search intent
  • Negative keyword management and avoiding wasted spend
  • Effective A/B testing
  • Proper tracking of paid-search visitors
  • Writing compelling copy and calls to action
Please enter your contact information to Download this Free Whitepaper
Full Name
Email *
Company
Phone *

Pay-Per-Click Marketing (or PPC) has the power to provide immediate online exposure to websites. Unlike Search Engine Optimization, PPC is intended to drive traffic the day a campaign is launched rather than over the course of several weeks or months.

However, a PPC account that is poorly managed or setup can quickly lead to wasted ad spend and poor lead quality.

This whitepaper includes 14 tips that will make the most of your PPC budget through guidance on campaign setup, ad copy writing, and ongoing optimization. Some specific topics covered in this whitepaper include:

  • Adgroup segmentation based on search intent
  • Negative keyword management and avoiding wasted spend
  • Effective A/B testing
  • Proper tracking of paid-search visitors
  • Writing compelling copy and calls to action
top
Ready to discuss your project?
Request a Quote
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Sign Up to get the latest on Digital Trends
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052