In the world of digital marketing, Twitter is excellent for identifying relevant communities to your business and engaging with them in real time. Twitter lends itself well to this kind of interaction because it allows brands to reach out and respond to followers individually.
There are no boundaries between users on Twitter, which makes for an incredible relationship and trust building tool.
This whitepaper will highlight the basics and fundamentals for marketing your brand on Twitter. Specific topics that will be covered include:
- How to get started with Twitter and open an account for your business
- Twitter's features & terminology
- How to formulate a content strategy for Twitter
- Best practices for increasing your follower base
- Tools to help you market your brand on Twitter