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Search Engine Optimization

Drive traffic to your website by achieving page 1 rankings in search engines
for valuable keywords.

How We Do It

An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.

  • On-page optimization & internal linking is set up to maximize rankings

  • Landing page creation and optimization is put in place for each keyword

  • Monthly link building and content outreach takes place in order to augment ranking growth

SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services.

  • Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

    Project Brief

    Define client information & business goals along with all required information to properly complete discovery process.

    Keyword Research

    Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
    Competitive Analysis

    Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

    IA Overview (optional)

    Produce suggestions for improving site performance based on user experience and navigation.

    SEO Audit

    Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

  • Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

    On-site Strategy

    Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

    Off-site Strategy

    Determine potential partners and influencers to target for
    link-building and PR efforts that align with the approach and timeline of the project.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
    Content Strategy

    Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

    Measurement Planning

    Document measurable short-term and long-term goals to evaluate campaign performance.

  • Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

    Content Implementation

    Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
    Technical Implementation

    Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

  • Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

    Content Creation.

    Regularly create quality content based on the Content Strategy.

    Public Relations (optional - extra cost)

    Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
    Influencer Outreach

    Contact potential partners with the goal of publishing content on their websites that include links to the client's website.

    Social Media (optional - extra cost)

    Encourage audiences to share and discuss content related to a client's business.

  • Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

    Monthly Performance Report

    Define client information & business goals along with all required information to properly complete discovery process.

    In Depth Discovery & Targeted Website Strategy
    In Depth Discovery & Targeted Website Strategy
    Quarterly Review

    Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Case Studies

We perform search engine optimization with an eye on page 1 rankings, but also our client's bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.

  • Dance.com is the first and only social network created exclusively for the dance community. A community for dancers, by dancers.

    • 9k
      3 months
      signups
    • 95k
      Total unique
      visitors
    • 401k
      3 months
      signups
    • 50k
      Total unique
      visitors
    Dance.com
    Dance.com
  • medCPU, an innovative healthcare IT provider, needed a methodical, yet creative approach to branding that would help take their brand and online presence to the next level.

    • 2,000%
      Increase in
      website traffic
    • 66%
      Increase in social
      referral traffic
    • 33%
      Paid Search
      conversion rate
    medCPU
    medCPU

Best SEO Practices

  • We never engage in forbidden black hat techniques

    that might offer short wins but result in stiff penalties and wreak havoc
    on your hard-earned SEO power.

  • We work hard to stay ahead of
    the ever-changing SEO curve,

    providing continual training and professional development for all
    members of your client team.

  • We believe in utilizing best
    practices that can maximize
    both short and long term,

    developing content and structuring web pages the way they were meant to be read.

  • Our SEO specialist team is
    defined by persistence and
    tenacity, ensuring

    we never leave potential opportunities on the table.

Ready to discuss your project? Work With Us

SEO Traffic Results

We are serious when we say that we are results-driven.

Here are some recent examples of results achieved for clients thanks to our search engine optimization services. All of the graphs below are pulled from Google Analytics, showing only organic traffic, while filtering out branded keywords (search terms that include a client's company name or its variations).

GraniteTransformations.com

By gaining numerous high value links, Granite Transformations saw a 400% increase in organic
search traffic during key peak seasons.

AdvantageTesting.com

Advantage Testing saw a 730% increase in non-branded search engine traffic between 2011 and 2012.
Their traffic went from less than 500 non-branded organic visitors a month to over 2,500.

LuxorLimo.com

Luxor Limo saw a 578.69% increase in organic traffic between 2013 and 2015. Traffic increased
from a little more than 1,000 organic visitors a month to nearly 9,000 visitors a month.

Ready to discuss your project? Work With Us
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978