Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.
- An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.
- On-page optimization & internal linking is set up to maximize rankings
- Landing page creation and optimization is put in place for each keyword
- Monthly link building and content outreach takes place in order to augment ranking growth
Our 5 step SEO process ensures that your business gets the most out of our services
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete discovery process.
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.
IA Overview (optional)
Produce suggestions for improving site performance based on user experience and navigation.
Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.
Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Document measurable short-term and long-term goals to evaluate campaign performance.
Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.
Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
Regularly create quality content based on the Content Strategy.
Public Relations (optional - extra cost)
Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.
Contact potential partners with the goal of publishing content on their websites that include links to the client's website.
Social Media (optional - extra cost)
Encourage audiences to share and discuss content related to a client's business.
Analysis & Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
SEO Case Studies
We perform search engine optimization with an eye on page 1 rankings, but also our client's bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.
With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.
- Non-branded search traffic increased by 186%
- Increased conversion rates by 27%
- Decreased paid search cost per conversion by 40%
- Paid search click-through-rates increased 195%
Icon Parking attracts a greater volume of traffic and conversions from paid search with ongoing optimization of their pay-per-click marketing campaign.
- Decreased paid-search CPA by 53%
- Increased paid-search conversion volume by 56%
- Increased ad click-through-rates by 38%
Why Does Our SEO Process Work?
We never engage in forbidden black hat techniques
that might offer short wins but result in stiff penalties and wreak havoc on your hard-earned SEO power.
We work hard to stay ahead of the ever-changing SEO curve,
providing continual training and professional development for all members of your client team.
We believe in utilizing best practices that can maximize both short and long term results,
developing content and structuring web pages the way they were meant to be read.
Our SEO specialist team is defined by persistence and tenacity, ensuring
we never leave potential opportunities on the table.
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Sample SEO Traffic Results
We are serious when we say that we are results-driven. Here are some recent examples of results achieved for clients thanks to our search engine optimization services. All of the graphs below are pulled directly from Google Analytics, showing only organic traffic, while filtering out branded keywords (search terms that include a client's company name or its variations).
By gaining numerous high value links, Granite Transformations saw
a 400% increase in organic search traffic during key peak seasons.
Advantage Testing saw a 730% increase in non-branded search engine traffic between 2011 and 2012.
Their traffic went from less than 500 non-branded organic visitors a month to over 2,500.
Luxor Limo saw a 578.69% increase in organic traffic between 2013 and 2015. Traffic increased
from a little more than 1,000 organic visitors a month to nearly 9,000 visitors a month.