Sports Website Design
Sports Websites Samples
Our designs are characterized by clear messaging, helpful navigation, and strong calls to action.
- NFL Website redesign for the National Football League
- Top Rank Responsive website redesign for premiere boxing promotion company
- Golf Worm Daily Deal Site for Golfers
- Civilian Military Combine Military mud run challenge
- LGS Racing Thoroughbred racing stable
- Camp Kaylie Informational summer camp website
- Bradley's Military Surplus Ecommerce design for military supplier
- RaceFans TV Multimedia speed racing website
Through site redesigns and online marketing, many of our sports websites have seen large increases in traffic, user engagement, and conversions.
NFL Youth PD
- Time on Site increased by 150%
- Traffic increased by over 22% on the NFL Youth Player website
- Bounce rate on the NFL Youth Player website decreased by over 40%
- Q&A with Coach Miller provides readers with insider access to football tips
A redesigned website with clear messaging, strong calls-to-action and key ecommerce functionality has led to a jump in sales, improved conversion rates and an increase in time spent on the Bradley’s Military website.
- Increased average monthly conversions over 40%
- Traffic grew by over 35% within the first 2 months of the site's launch
- User engagement on the site increased by over 20% within the first two months
- The blog allows Bradley's Military to effectively communicate with their customers
Before & After RedesignsClick on the images to see details | See All Before & After
BeforeAbout The Client
NFLThe redesigned website strives to increase repeat visitors and brand loyalty through an enhanced layout and a user friendly interface.
BeforeAbout The Client
Bradleys Military SurplusThe Bradley's Military team came to us wanting to modernize their website, improve its usability, and reduce administrative work. We made this all possible through proper planning and design.
Elements of a Sports Website Design that Wins:
One of the most important things for a successful sports website design is to make color template choices that are related to your brand. Appropriate colors are usually recognized instantly by fans and immediately add credibility. This holds just as true with website designs for individual athletes as it does for brands. Furthermore, sports website designs should also have navigation menus that make it easy for users to search through a website to find the content they are looking for. Part of building an appropriate template for a sports website design is to include large high quality images that are designed in a featured image layout. Another good option is to include images in the background of the website to create a wide-reaching branded theme for your website template. This can range from pictures of team stadiums, to individual athletes, products or even just a unique image of a related sports feature that you can build your site around - such as a rugged football field or a dirty baseball diamond. Further imagery of your sport brand's logo or that of your sponsor will also help build brand or individual athlete value for you and your sponsors.
When building a successful sports website design it is particularly important that you are able to connect and engage with an audience. This means including content like polls and reader comments so that viewers can engage with your content right on the site. Having a built in social media feed that shows the most up to date content about athletes, teams or brands is another great way to not only get your website audience actively engaged with your social media accounts, but to keep your audience up to date on the most recent happenings with your brand on your website simultaneously. Another great option to engage your customers is to create a blog on your website that goes into detail about your brand story and any new developments that are in the works behind the scenes. If you are running a brand that has users located in multiple geographic locations, having options for different languages is a great way to drive conversions for fans who may speak different languages as well.
Good sports websites also have lots of multimedia that keeps viewers engaged and interacting with the website. A sports website should have video content, games and other forms of multimedia that allow your audience to be directly engaged with your site and your brand while creating a fun and interesting reason for viewers to come back.
In order to cater to viewers that are as active as your brand, a webpage needs to be compatible with a variety of mobile devices. The best way to reach these viewers Is to have mobile specific website options that allow viewers to have an experience that is just as streamlined on their mobile device as it would be on their desktops. In order to do this, your brand's website will need to be one that comes with a responsive design. Not only will this create a great experience for users across all devices, but it will also allow you to create consistent branding across multiple platforms and reach customers whose lifestyles more closely align with your sports centric brand.