How to choose The Best Digital Agency for your project
Thought LeadersThe best digital agencies should have plenty of industry-recognized thought leaders working on your digital projects.The best digital agencies for your online projects should be chock full of industry-recognized professionals who are leaders in their respective fields. When you find out which team members would be hypothetically assigned to your project, a simple Google search should be able to find them quoted in industry-leading publications in their fields of expertise or show you examples of previous work that they’ve completed. It’s not enough for a company to tell you that the team they’ve assigned you is the best – there should be 3rd party examples of their expertise to back up such claims.
Team WorkTeamwork should be widespread at any digital agency you decide to work with, whether it is between their different departments or with your internal team.Teamwork is a fundamental element for any digital agency. The best agencies have many different departments and resources at their disposal to finish your project, but each team should work seamlessly together to quickly and efficiently complete your project without missing a beat as the work moves from department to department.
Results-DrivenA top digital agency should recognize that helping your business’ bottom line is the main goal of any digital project, and understand that results are more important than aesthetics.Any project that a top digital agency completes for you should be gorgeous, but don’t get carried away with aesthetics. With few exceptions, digital projects need to provide great results for your company first and look great second. Any top creative agency should be able to give you specific case studies with metrics that show that the work they’ve done in the past has not only looked great, but helped increase their client’s bottom line.
EvolvingThings are always changing in the digital world and a top agency should be constantly evolving with it.Things are constantly changing in the digital agency world - from digital marketing best practices to design trends, things rarely stand still. When deciding on the best digital firm for your online project it is imperative to make sure that they are at the forefront of new trends so that your project isn’t out of date months after release as industry standards shift.
A Partner for GrowthAny digital agency you choose for your business should be able to provide all the digital services you need and act as your partner for digital growth.Choosing a digital agency out of all the various options available for your specific project can be a tricky proposition. Obviously you want the agency partner you pick to complete your project in a timely manner, but you should also think about the long term when making your decision. Top digital agencies should give you a positive enough experience that you feel comfortable going back to them again and again for any further projects that you might need completed.
What Makes a Top Digital Agency?
The Best Digital Agencies Are Created by Talented People
Creative MindsA top digital agency can balance the passion that drives a creative edge with functionality to ensure that creativity does not interfere with great results.The best digital agencies think outside of the box to understand a company's current efforts and goals and best determine the right move for a client that helps them stand apart.To be a successful agency you have to be on top of industry trends, and provide the best creative and innovative work for your clients. Being creative is about how you think, not only what you create.Samantha Lambert - Director of Human ResourcesKate Endres - Senior Social Media Marketing SpecialistIrina Likashkina - Senior Web Designer
StrategistsStrategy is the foundation to a profitable business model. Extensive analysis of a company's processes, competition, and audience translates into solutions mapped for both present and future success.Strategy is the bridge that connects market gaps with measurable results.Is the purpose of your website to generate leads, promote brand awareness, or stimulate actual sales? A good digital strategy helps build a website that gets the results that you want for your business.Kim Connors - Director of StrategyJames McCrae - Senior Creative StrategistRishe Groner - Marketing Strategist
DESIGNERSDesign is more than making things pretty, it’s a tool any company can use to highlight the uniqueness and advantages of their products or services in a world full of noise and oversaturated visual stimuli.The best digital agencies understand that design isn’t just beautiful, but functional. Functionality is ultimately what makes all the difference, and any good design should reflect that understanding.User experience – how customers feel when interacting with your site – is just as important as your brand identity. You build customer loyalty through useful experiences and customized digital solutions.Fabio Redivo - Web DesignerTatyana Khamdamova - Director of DesignChris Balmes - Senior Information Architect
DEVELOPERSA high quality development team and their range of knowledge, organization, and critical thinking can streamline a client's online business efforts in a way that ultimately improves their bottom line.Be it a small change to your site or a big overhaul, having a team of developers that can work on the full range of a project life cycle allows agencies to give clients the best possible solutions.In an industry where a business’ website is an essential part of their success and so much is constantly changing, the best development teams are able to consistently provide cutting-edge solutions.Michael Ricotta - Director of DevelopmentJoão Silva - Development Accounts CoordinatorElsa El Hachem - Associate Web Developer
MarketersIt's critical to work with an agency that cares about client success more than its own. When client-side, the best agency experiences were with those who cared more about my brand's success than anything else.Partnering with an agency that can develop effective digital marketing efforts is absolutely critical if a brand is looking to provide meaningful growth to shareholders and meaningful value to customers.Top digital agencies stand apart from other marketing companies in that their creative and technical work is done with marketing success in mind.Jonathan Mark - Director of Marketing ServicesJoe Dinardo - Director of Marketing OperationsAustin Paley - Corporate Marketing Communications Manager
Account DirectorsAccount Directors function as sounding boards for discussing and planning new initiatives and provide support and advice for everything from site updates to advice on training sales staff.Account Directors consolidate leadership of all the people and work done on an account and provide an advantage over competition who try to manage it all themselves.A great Account Director ensures the multitude of departments that touch a client’s business don’t just feel like they are executing tasks, but that each are an important and valued part of a client’s success.Loren Wilson - Senior Account DirectorNick Cuomo - Senior Account DirectorSebastian Lyner - Account Director
Business DevelopersAverage agencies simply try and sell clients products and services, but a top solutions-oriented agency learn exactly what the challenges are and create an appropriate proposal tailored to a client’s needs.A business development team can help identify unique business opportunities such as strategic partnerships, new audience segments, business applications, or position statements that can help a client grow.Every top digital agency should be a true partner, and business development sets the tone for a great experience by intelligently discussing a client’s business requirements and crafting an actionable solution.Brian Byer - VP of Business DevelopmentJeff Aaron - Business Development ManagerHolly Hill - Business Development Manager
How to Have
a Successful Experience with Your Digital Agency
Do Your Research
You want to find an agency that is the right fit for you and your company. Ideally, you want one that is not only capable of handling your project, but also understands the goals of your overall business. Take the time to research and find an agency that provides all of the services that you need, and delivers the results you are looking for. We are a full service digital agency with the necessary skills to manage your project from beginning to end. Our services cover various stages of strategy, design, development, and marketing for companies across multiple industries. We have the credentials and the qualifications to provide you with an enjoyable experience, while helping to grow your brand online.
What you expect from your agency should be clear from the very beginning. This requires your company to answer a few specific questions regarding what you are trying to produce for your business, and how your agency will go about accomplishing those goals. As a full service digital agency we can drive traffic to your business and increase your conversions, through strategy, design, marketing, or all of the above in a way that simultaneously strengthens your overall brand recognition. Having a clear idea of the scope of work you’re looking for can help us provide the best results possible while avoiding any confusion along the way.
Regular communication is essential to making sure that there are no issues coming up throughout the project. Each meeting between client and agency should begin with a clear agenda addressing what topics are going to be covered, as well as a recap at the end to confirm that everyone is aware of upcoming tasks and goals. Our teams make sure that our customers are aware of who is handling each task within a project. We maintain open communication to ensure that the businesses we serve are never left wondering when something is going to get done. Our results and the work we have done help our clients to know exactly what service and quality to expect from us.
Define Team Structure
Depending on your project, there could be a number of individuals who handle different aspects of it. Each team should have a designated member who handles most of the conversations and final decision-making. However, if for some reason those people cannot be reached, be sure to have an alternative contact in place. At Blue Fountain Media, we work to maintain clear communication channels with our clients, and ensure that they understand which individuals are responsible for specific tasks within their project, as well as who they can contact if there is anything that needs to be discussed.
Devising a timeline for your project will help to create a clear understanding of when you want each task taken care of. Be sure to let your agency know how often you want updates, as well as how detailed you want these communications to be. Set expectations regarding time and budget so that your team can be aware if there are causes for concern at any point throughout the process. This can hold both you and your agency accountable each step of the way. We keep our clients informed through meetings, timelines, and reports on results that make sure everyone is always on the same page.
Form a Partnership
Success for both clients and agencies relies on a cohesive partnership. This requires flexibility and honesty from both parties. We value the diverse knowledge that our clients have in their specific industries. Our business compels us to have a solid understanding of the companies we work with, and we are eager to learn any information that can help accomplish that. At the same time, we strive to provide the best strategic input and education for the clients whenever necessary. This balance makes for a smooth process, and strong partnership between agency and client.
Projects that span over a long period of time often compel both parties to reevaluate and brainstorm new ideas at some point in order to stay ahead of the competition. Setting up times, whether monthly or quarterly, can help to make sure that you and your agency are communicating clearly on new ideas and trends to incorporate into existing marketing strategies. It is important to maintain consistency within your brand, but it is equally essential to stay fresh, especially in the digital world. We collaborate with businesses to create a balance between their traditional marketing tactics, and innovative ways to make their company stand out online.
Humanize the Experience
At the end of the day, both you and your agency are working towards a common goal. It is important to maintain professionalism, but also to create an experience that keeps both parties accessible and approachable. Our team wants to get to know the individuals they are interacting with, not simply the company they are representing. We maintain relationships with the businesses we serve by working to understand the essence of their brand, and delivering the best possible results for their organization.