Website Development & Design
Websites We've Designed & Developed
Below is a diverse selection of websites designed by Blue Fountain Media. Input for each design comes from a team of experts: a creative strategist, an information architect, an interface designer, and an online marketing specialist. The team is responsible for making your next website a great business decision.
- Harper Collins Community Driven Social Network
- NFL Website redesign for the National Football League
- Benihana World Informational Website Design
- Simplifi Site redesign for online advertising platform
- Icon Parking Systems Website offering parking at more than 200 locations in NYC
- Evolution Capital Partners New Corporate Website With Resource and Learning Center
- Networked Insights Long scrolling website for real-time social data mining service
- Girl Scouts of Greater NY Site redesign for NY's largest girls-only youth & leadership development organization.
Meet Our Design Team
Experts in results-driven website design | Meet everyone at Blue Fountain Media
Helen Lai Web Designer
Irina Likhashkina Senior Web Designer
Liya Osepaishvili Senior Web Designer
Greg Tracz Designer
Jordyn Ferri Web Designer
Tatyana Khamdamova Head of Design view profile
Fabio Redivo Web Designer
Dennis Mirovsky Senior Web Designer
Why Most Websites Fail
To create a successful website, you first need to understand a few fundamental things about your target audience and your sales strategy: What is your typical visitor looking for? Who is and is not your ideal customer? What is the potential value of each customer, in both the short and long term?
The answers to these questions and many more will affect the design, content, and structure of your website. Too many times, these questions aren’t asked or the wrong inferences are made from incomplete information or the reliance on assumptions. Here are some of the most common reasons why websites fail to achieve business objectives:
If website visitors don't trust you as a reputable company then they will most likely not do business with you. A few examples of trust building elements include professional-looking design, usage of original photography, and 3rd party validation such as off-site reviews. Our interface designers and online marketers have conducted multiple tests to find out what works and what doesn’t when it comes to trust building elements. Take a look at this test that we conducted on our own web form: Web Form A/B Testing: How I Increased Form Fills by 37%
This is when the messaging on your website doesn’t match up with the expectations set by your advertising or does not fulfill the needs of your potential customers. This can result in high bounce rates and a low ROI for a website that is otherwise well designed. That is why we analyze your customer base and online sales strategy to better understand their needs to craft the appropriate messaging for your website.
Too many times, front-end coders and back-end developers take shortcuts. Those who suffer are your website visitors and your business. Things like slow page load time, incompatibility with specific web browsers or mobile devices, and broken pages lead to potential customers leaving your website. That is why we have strict development standards that make our websites compatible, fast, and ready for search engine optimization.
Does your website fall into any of the above categories? Contact us today to stop losing business online.
Web Development Case Studies
To provide insight into how we identify the challenges we face in each project, how we address those challenges and the results we deliver, we offer the following case studies from our design and development clients:
Evolution Capital Partners
Evolution Capital sees a large increase in site engagement and conversions with the help of a new B2B website design and pay-per-click marketing.
- Increased unique site visitors by 107%
- Increased pages per visit by 54%
- Increased pay-per-click conversion rate by 70%
- Decreased pay-per-click cost per conversion by 42%
With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.
- Non-branded search traffic increased by 186%
- Increased conversion rates by 27%
- Decreased paid search cost per conversion by 40%
- Paid search click through rates increased 195%
Hear what our clients have to say in their own words:
We increase marketing ROI for each of our clients. | See more Testimonials
Sr. Director, Interactive Development; Publisher's Clearing House
Director of Online Media, Tweezerman
Our Website Development Process
While most companies start by talking about the design of your website, we start by talking about how to market your website. We start thinking about messaging, how to build trust, and what the user pathways will be through your website.
If you have an existing website, we first want to find out what does and doesn't work about it. If you have not already, we setup website tracking software on your website and review the data to come up with improvements to implement on the next version of your website.
We gain an understanding about your sales process and ideal customers so that we can do a better job of communicating your value proposition to your website visitors. It also helps us prioritize content in a way that will help customers decide whether you're the right company for them.
Your content and pages are organized in a way that makes your website easy to use. "Wireframes", like a blueprint for your website, are created to put ideas down on paper before heading into the design of the website.
Depending on the message we wish to convey through the design of your website, we will conduct a creative study that will give us a framework for the design of the website. The design of the website will take place in Photoshop by a designer trained in effective interface design techniques. Our designers have undergone hours of training in persuasive design.
We use the latest front-end coding standards while ensuring that our websites are compatible with mobile devices and are search engine-friendly. We've been creating a growing number of responsive design websites as mobile integration has become increasingly important to business objectives.
Depending on your needs, we will either customize an off-the-shelf content management system such as Wordpress (basic content website) or Magento (e-commerce) or use our in-house, custom-developed CMS, called WebModulite. You will be trained in how to use the CMS.
Our coding undergoes rigorous stress tests including potential exploits, workload balancing, and compatibility to make sure that your website works flawlessly and provides a great user experience.
There will always be elements of your website that can be further tested and improved upon. For example, should you feature your top client logos on your homepage, or instead highlight your client testimonials? Which will do better? We like conducting tests to find out and further improve your website as time goes on. After the website has launched our online marketing team will execute a long term strategy that will bring you qualified customers at a high return on investment.
Web Development Testimonials
We build long-lasting relationships with our clients by treating their projects as our own. Our clients understand this and their praise is reflective of this.