Website Planning

For complex web projects, intensive research and planning are required before jumping into design or development. We will guide you through the process and create your first website specification document.

Convince investors that your web project is serious.
Accurately calculate the timeline, budget, & requirements for any web project.
Reduce headaches later down the road by planning everything from the start.

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The Website Planning Process

PHASE 1: DISCOVER

Client & Stakeholder Interviews:
Nobody understands your business better than you do. This is the stage where we learn everything we need to know to help you with your online strategy.
Goal Analysis:
What do you hope to achieve with your business in the upcoming years and what role will your online strategy play in reaching those goals?
Industry & Competitive Analysis:
Once we understand your business, we research what others in your industry (including your direct competitors) are doing both online and offline to promote and market their businesses.

PHASE 2: PLAN

Feature Prioritization and Sitemap:
What features are critical for the success of your website?
Features & Functionality Breakdown:
What are the technical requirements of your website (e.g. e-commerce functionality, social media platforms)?
Information Architecture:
How will information be structured on the website (content management systems, database structure and management)?

PHASE 3: VISUALIZE

Wireframe Creation
This is where we translate ideas into visual imagery that gives our clients a clear idea of what the website will look like (in terms of structure) before the actual web development begins.

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Featured Website Planning Clients

Big projects require proper planning. That is why we are relied on by household brands as well as entrepreneurs with big aspirations. When budgets must be approved or investment must be won, there is nothing like a website specifications document to convince stakeholders.

Website Planning Case Studies

Our website planning process has allowed our clients to organize their challenges and find creative solutions to each one. It is a necessary first step to any complex web project.

Gift of Life Bone Marrow Foundation

The Gift of Life Bone Marrow Foundation raises over $3 million thanks to a Web 2.0-based donor registration program designed by Blue Fountain Media.
- Online donations increased by 70%
- Over $3 million raised through online donations
- Thousands of new memberships created through the online membership sign-up feature
- Social media platforms allow supporters to receive instant updates on news and events
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RaceFansTV

RaceFansTV acquires investment capital thanks to website planning completed by Blue Fountain Media, then sees results of website design and development within 6 months.
- Ranks on Page One of Google for the highly-competitive keywords "racing videos" and "racing video," as well as a host of other long tail keywords
- Mentioned on the BBC, Yahoo! Sports, and Expansión
- Named 'Site of the Week' on Bangshift.com, #2 Best Video Website of the Week by Internet Video Magazine, and is presently #1 on the TV-Links.eu guide
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Press Coverage We've Received

Our experts are regularly interviewed by major news outlets.

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From Our Business Learning Center...

November 2nd, 2010
The Blue Fountain Media Pre-Planning Checklist
July 8th, 2010
How to Choose Your Website Design and Marketing Company: Specialty Shops vs. Generalists
December 19th, 2009
How To Select the Right Website Company For Your Project
November 26th, 2009
What Should My Web Design and Development Project Cost?