The digital marketing landscape is constantly changing and to effectively enhance brands and promote their business growth, marketers everywhere have to adapt their strategies to fit criterias that will provide them with the most value. To find success for your company online, you want to activate tactics that will build out your brand presence, engage your audience, and boost your overall ROI. We've compiled some of our favorite insights from our experts at Blue Fountain Media to create a list featuring the ultimate tips for digital marketing. Additionally, we've spoken with professionals across the industry, all with different areas of expertise and experience to deliver tips that come from varying perspectives. Whether it is content marketing or SEO, web development or paid advertising, some tactics are timeless, while others are more unique, but both can serve as the core components for an effective digital marketing plan:
1. Blogs Feed Your Social Presence

2. Get Your Head Out of Tools and Into the Website
To truly understand the user experience you need to try acting like a user yourself and not rely solely on analytic tools, suggests John Marcinuk, Director of SEO & Content at Blue Fountain Media: "As marketers, we've come to rely on a multitude of audit and research tools to help us do our jobs. Nothing, however, replaces the experience your users have when actually visiting your website. Turn off your browser plug-ins, close your expensive enterprise tools, and go through the conversion process the same way your audience would if you truly want to see what they see." -John Marcinuk, Director of SEO & Content, Blue Fountain Media3. Evergreen Content is Timeless

4. Think About Local SEO

5. Understand Your Sales Funnel

6. Test Everything
It's easy to get caught up with what may have been most effective in the past, but things change frequently. It's important to take a look at your data often and apply it whenever you are moving forward with new initiatives. Austin Paley, Corporate Marketing Communications Manager at Blue Fountain Media outlines this idea in his digital marketing tip: "As a digital marketer it's very easy to think that because you're the most familiar with how your website operates and how traffic gets there that you know what your audience will like or dislike about what you're offering them. While this is sometimes true, more often than not you'll be wrong about something. A better option is to use CRO software like Visual Website Optimizer or Optimizely to test the significant changes you make to your website so that you have a better idea of if you're making things easier or harder for your audience. Having data about whether or not a new CTA button or a new font choice is helping or hindering your website's conversion process is always better than going with your gut." -Austin Paley, Corporate Marketing Communications Manager, Blue Fountain Media7. Use Different Perspectives in Your Web Development
You have to understand how different people use your website to make sure it is a good fit for different members of your audience. If you make this part of your development process, you'll be able to identify the best ways to increase your site's functionality and ultimately your conversions, as Jordy Ledesma, CEO of Information Providers discusses in his digital marketing tip: "Always involve at least three customers in your web development process: a current customer, a long-time one, and a newcomer. Then, sort these perspectives by their stage in the relationship cycle to gain powerful insights into how your brand is perceived as the relationship progresses. Then, for example, prioritize web development efforts that cater long-time customers' desires (because long-time customers convert faster). A structured approach prioritizes the many needs and functionalities of your website in a smart way while minimizing technical risk and improving the bottom line." -Jordhy Ledesma, CEO, Information Providers8. Landing Pages Can't Be Overlooked

9. No-index Tags are Important
You don't want old pages getting indexed by Google, and showing up in search results. Shawn Cohen, a digital strategist for Vizion Interactive, echoed this concept as his most important digital marketing tip: "Add a no-index tag to the beta site, this will keep it from getting indexed by Google while the old site is still live. When pushing a new site live, remove the no-index tag in the update or your live site will be deindexed and all keyword rankings will be lost in less than a week. In Google Webmaster Tools, add the new sitemap, test the robots.txt, and fetch important pages to get Googlebot to crawl the new URLs and design as quickly as possible. Not sure all of your important pages migrated properly? Download your top pages from Moz's Open Site Explorer and run that list through Screaming Frog. If any aren't redirecting properly, provide those to the web development team ASAP." -Shawn Cohen, Digital Strategist, Vizion Interactive10. Understand the Unique Needs of Your Business
There is no "one size fits all" when it comes to business objectives. Similarly, not all channels are a perfect fit for every audience. Identifying the correct needs for every business is critical. Jonathan Mark, Director of Marketing Services at Blue Fountain Media, and James McCrae, Senior Creative Strategist at Blue Fountain Media, highlight this concept: "When working with clients it is critical to view their business as your own. We always need to ask ourselves if the work being produced aligns with their core business objectives, and the results are moving the needle toward meeting those objectives. In addition to doing great work, be sure you're doing the right work." -Jonathan Mark, Director of Marketing Services, Blue Fountain Media "Know what channels are right for your business... and which channels are not. Your digital platform should be aligned with the habits and lifestyle of your target audience." -James McCrae, Senior Creative Strategist, Blue Fountain MediaApplication of Best Practices to your Digital Marketing Efforts
In an industry as vast as digital marketing, consider incorporating these methods into your own brand's proactive approach at building an online presence, if you aren't doing so already. Understanding different perspectives from different experts with varying levels of experience will help you to understand your brand better and what you can do to help it reach its objectives. Even if it cannot be done overnight, integrating these tips efficiently and effectively over a course of time will be rewarding for your online presence. A successful digital marketing plan, campaign or strategy should have strengths across various subjects-not just one.