Ah, summer. A welcomed respite from the all-too-frequent pandemonium that exists nine months out of the year. As you fill this brief intermission from your everyday work day with day trips, sunshine, and one-too-many margaritas, take some time to stimulate your mind with some of the most worthy literature our industry currently has to offer. It's time to head to your local bookstore or break out your eReader of choice, and check out some of these books on our summer reading list for marketers!
How to Become a Marketing Superstar is intelligent, practical, inspiring, and should be on the list of every marketing professional this summer. This book has one strategic purpose - making the sale for your business and your clients. Fox has the unique ability to cut to the chase and discuss what's important in a powerful way.
A short, but useful read, The Tipping Point uses well-documented, research-based theories and examples to essentially help you reexamine what you already know or believe to be true in your marketing practices. Gladwell analyzes both the popular trends and personalities behind some of our favorite brands to give us the Oprah "aha!" moment behind something we might not have seen before. While most would consider it a piece of pop sociology, and enjoy the delightful anecdotes that Gladwell uses to explain why certain methods work while others backfire, the overall concepts of the book can be applied with great success to any marketing strategy.
As a founder of IDEO, David Kelley built the company that created many icons of the digital generation, but what matters more to him is unlocking the creative potential of people and organizations so that they can function at the height of innovation. Creative Confidence: Unleashing the Potential Within is an entertaining and inspiring narrative that retells countless success stories from David and his brother, Tom. The secrets of their life's work can help anyone harness their creative potential as a skill, and not a gift. The Kelley brothers have truly bridged the gap between childlike imagination, and the constructive tendencies of today's modern businessman. Once again, these core themes translate well to marketing and make for an engaging, mind-opening read.
If you want your marketing efforts to succeed, you need to be a helpful extension of the brands you represent. YOUtility provides real-world examples of companies that have moved beyond selling to provide real value to their customers - and have built a fiercely loyal audience along the way. Baer pushes past the product message and call-to-action to provide a new definition of what it means to be "engaging", with a specific road map that will help you create content that your customers will thank you for.
This New York Times bestseller helps us repair tired notions of trends, learn why they occur, and uncover the secret science behind word-of-mouth advertising and social transmission. Berger's six principles and case studies are both topical and relevant, while also being practical and easy to understand - a must for any beach read! In essence, this book serves as a veritable blueprint for creating ideas, campaigns, and messages that spread like wildfire. Berger truly dives into the humaneness of marketing, and why it is so important to viral campaigns. Want to add something to our summer reading list? Let us know what you're reading in the comments section below.