The sultan of webspam, Google's Matt Cutts, recently released a video listing the top five most common mistakes in SEO. If that video didn't convince you that you're making one of these mistakes, or if you want more ideas for how to fix them, read on. Mistake #1 - An un-crawlable website or no website at all Websites are a mark of real world validity. My first boss said he hired me over the other candidates because he could find me online, and that it must have meant I was a real person. There is a website for almost everything these days; but if you're a business, you should definitely have an online presence with at least a phone number, links to products, and services. If you do have a site, its important to ask yourself the following questions:
- Is the website user friendly?
- Can search crawlers scan and categorize all of the information you're hosting?
- Are there any orphaned pages that can't be reached naturally by clicking through the site?