This post was originally published on 9/4/2012 and was updated on 2/17/2015. Never has grey been so colorful. After 60 million copies of the book "50 Shades of Grey" sold worldwide, and the movie grossed $81.7 million on its opening weekend, it seems we still can't get enough grey matter in our lives. While the E. L. James book, based on a fictional character with "fifty" mood swings and a serious bondage habit, has been translated  into over 30 languages, web design is something that never needs to be translated -  it is a universally spoken language of its own. Of course, when it comes to custom website design most think that in order to "make it pop" you need multiple gradients and a variety of color. However,  sometimes with fewer colors and just a few shades of grey you can increase your visual hierarchy and balance in your layout. In honor of the "Fifty Shades of Grey" theatrical release we've have found 50 websites from various countries that utilize black, white and grey (with maybe a splash of an accent color or two). The common design elements in these websites are the use of bold typography that guides users though the website, large black and white images, drawings that utilize the negative space of the page, or to frame the content area in a visually pleasing manner. Below are fifty excellent design examples that prove you don't need a lot of flashy colors to create an alluring design.

1. Kirschner Brasil

Kirschner Brasil

2. Tokyo Mild Foundation

                                                        Tokyo Mild Foundation Homepage

3. Roland Olbeter

Roland Olbeter

4. Urban Edge Design

Urban Edge Design

5. Thirty Dirty Fingers



6. Stylepit Lookbook

                                                        Stylepit Lookbook





9. The Noun Project

The Noun Project

10. Marcin Kaniewski

Marcin Kaniewski

11. Blissfully Aware

Blissfully Aware

12. Information Architects

Information Architects

13. Piotr ?wierkowski



14. Leg Work Studio

Leg Work Studio

15. Parallaxis


16. Yara N Yared

                                                             Yara N Yared

17. Sold-Out

   Sold Out

18. Non Stop Bar



19. Misfit Creative

                                                            Misfit Creative


20. Midwinter Light Up

                                                              Midwinter Light Up


21.Manuelle Gautrand Architect

Manuelle Gautrand Architect

22. Video Mapping Loops

                                                          Video Mapping Loops - BFM

23. Antidote


24. Rule of Three

Rule of Three

25. Open121


26. Nouvelle Vague

Nouvelle Vague

27. Routalempi on

Routalempi on

28. Lionel Durimel

                                                      Lionel Durimel


29.Process Type Foundry

Process Type Foundry

30. Afrobeat


31. Kenji Endo

                                                         Kenji Endo


32. Multitouch Barcelona

Multitouch Barcelona

33. Jakob de Boer

                                                         Jakob de Boer


34.The Sum

The Sum

35. Zero Fee

Zero Fee

36.Peter Riedel

Peter Riedel

37. The Letter D

The Letter D

38.  Design Made in Germany

Design Made in Germany

39. #Itouchmyselfproject



40. Square Space

Square Space

41. Hashima Island



42. Tokyu Agency

Tokyu Agency

43. Ego


44. SWE Film

SWE Film

45. Redirect Digital

Redirect Digital

46. Daniel Vane



47. Joint London

Joint London

48. Colorz


49. Kryptis


50. Never Bland

Never Bland

There you have it! Our top 50 websites that utilize many gradients of grey. Did we miss any of your favorites? Let me know down below or at @BFMweb.