Blog

Category Archives Advertising

bfm_blog_11.7.2017

Tuesday Technicalerts: Voice Recognition, The Spark That Ignites Conversational Commerce?

Digital technology has revolutionized the way commerce operates. We’re now in the age where Conversational Commerce is becoming the norm and it’s centered around Augmented Reality and Voice integrated UX.

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Hone Your Branded Content with These 6 Tips

Professionals are discovering the marketing power of effective branded content. Put your most strategic foot forward with these marketing tips.

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Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

Instagram introduced the algorithmic timeline that favors popular posts over chronology so users started to fight back with hashtags, bots and, more recently, with Instagram Commenter Pods.

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Here’s Why User Generated Content Is So Successful

User-generated content is created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions, and here’s why it’s become so successful!

Analyzing the Performance of Your Digital Advertising Campaigns

Take a look at our latest post to understand which key metrics you should be looking at in order to grasp the effectiveness of your digital ad campaigns.

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What Your Brand Needs To Know About Podcast Advertising

Most brands are not very familiar with podcast advertising. With that in mind we put together a list of some of the things to know if you’re considering launching a campaign. Take a look!

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2017: Why Paid Media is More Important Than Ever This Year

In 2017 we’re looking closely at how and where we invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Read our latest post to understand more about why this channel is so essential.

optimization in 2017

Shifting the Focus From Reinvention to Optimization in 2017

Don’t just reinvent your marketing tactics in 2017. Instead, optimize the efforts that will work best for you and your brand initiatives. What tactics will reach your target audience the best? Read our latest post to find out.

personalized marketing

Personalized Marketing and The Key to the Me Generation

In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.

Ecommerce Social Media Marketing

How to Leverage Social Media for Your Ecommerce Business

Managing an ecommerce business while maintaining and an active social media presence can be challenging. Here are some ways you can incorporate social media in to the marketing strategy of your ecommerce brand.

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