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“Senator, We Sell Ads”: Mark Zuckerberg Faces Congress

Following two grueling days of testimony wherein members of Congress posed some rather serious questions regarding user privacy and data, Facebook CEO Mark Zuckerberg has his work cut out for him.

Zuckerberg Goes to Washington: What Advertisers Need to Know

By now, everyone knows that Facebook is in a world of hurt over recent revelations about the company’s failure to secure data belonging to approximately 87 million of its users. The news about Cambridge Analytica’s abuse of user data – and Facebook’s inaction in the wake of Cambridge Analytica’s behavior – has launched a #DeleteFacebook movement, and put CEO Mark Zuckerberg on the defensive. Today, he will begin his testimony before Congressional committees amid rumblings to address this, and other issues related to governmental regulation of the world’s largest social network.

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Are Black Friday and Cyber Monday Still Relevant?

Now that we’re in the thick of the retail madness, we’ve recapped the spending habits of shoppers and what to expect for the rest of the 2017 holiday shopping season.

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Tuesday Technicalerts: Voice Recognition, The Spark That Ignites Conversational Commerce?

Digital technology has revolutionized the way commerce operates. We’re now in the age where Conversational Commerce is becoming the norm and it’s centered around Augmented Reality and Voice integrated UX.

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Hone Your Branded Content with These 6 Tips

Professionals are discovering the marketing power of effective branded content. Put your most strategic foot forward with these marketing tips.

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Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

Instagram introduced the algorithmic timeline that favors popular posts over chronology so users started to fight back with hashtags, bots and, more recently, with Instagram Commenter Pods.

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Here’s Why User Generated Content Is So Successful

User-generated content is created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions, and here’s why it’s become so successful!

Analyzing the Performance of Your Digital Advertising Campaigns

Take a look at our latest post to understand which key metrics you should be looking at in order to grasp the effectiveness of your digital ad campaigns.

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What Your Brand Needs To Know About Podcast Advertising

Most brands are not very familiar with podcast advertising. With that in mind we put together a list of some of the things to know if you’re considering launching a campaign. Take a look!

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2017: Why Paid Media is More Important Than Ever This Year

In 2017 we’re looking closely at how and where we invest in paid media because the fact is that paid media is a critical component of any digital marketing strategy. Read our latest post to understand more about why this channel is so essential.

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