You can’t take a cookie-cutter approach to designing a website for an educational audience. Different users and audiences have varying needs and interests when looking for information online. In our latest post we explore some of the design elements that can help increase conversions on your education websites.
Category Archives Analytics
Intelligent marketing strategies are going to define 2017. Learn what changes need to be made to your business practices in order to prepare yourself for the evolving marketing landscape ahead.
Google Analytics is an essential tool to tracking the performance of your website. Here are some tips on what to look for when beginning to use Google Analytics, and how to leverage the program work for you and move your online business forward.
If you are looking for a better way to analyze and interpret data, check out some of the less well known but extremely helpful features in Google Analytics that will make your job easier.
Last week, SEOMoz announced a full rebranding of its site and software. It’s no longer called SEOMoz, but simply “Moz”. Will the new Moz Analytics be a big step up? What can marketers hope for from the new software? Read this post to find out.
Are you frustrated by the [not provided] keyword data in your site analytics? Learn how to take your data back and overcome the [not provided] problem with this blog post!
Here’s a trick that might liberate you from your dependency on your developer to add onclick event tracking to each link on your website. Say hello to the “bind” function.
If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.