Austin Paley
Corporate Marketing Communications Manager
Director of Corporate Marketing at Blue Fountain Media, Austin would be lost in the world without Asana to keep him on point. When he's not obsessing over the company website he can be found walking his dogs, watching soccer or relaxing in his shark shaped sleeping bag.

Austin’s Latest Blog Posts

user persona

User Persona: The Advantages of Understanding Your Audience

Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas.

link analysis featured image

How to Use Link Analysis Tools to Improve Search Ranking

Conducting a competitive analysis can be done through several steps by using link analysis tools. Follow this five step process to lead the way in achieving SEO success.


1 Hour SEO Audit Challenge: Cadbury

With Easter right around the corner, we look at the search engine optimization efforts of Cadbury, the maker of the fabled creme egg.


1 Hour SEO Audit Challenge: The Oscars

With the Oscars around the corner, we take a look at how their website fared in the world of Search Engine Optimization and how businesses can learn from them.

Service King Featured Image

Service King Wins Westwood One Super Bowl Sound Awards

Our work with Service King has been recognized by the Westwood One Super Bowl Sound Awards!

Sarabeth's 1 Hour SEO Audit

1 Hour SEO Audit Challenge: Sarabeth’s

How did New York City Restaurant Week favorite Sarabeth’s fare in our monthly SEO audit challenge? Get all the details in our new post.

mobile marketing trends 2016

Mobile Marketing Trends 2016: 5 Strategies for the New Year

Mobile marketing is sure to play a significant role in any holistic omnichannel marketing strategy in 2016. Here are 5 strategies every business needs to include.

B2B Marketing Strategies

B2B Marketing Trends 2016: B2B Marketing Ideas for the Future

There are many new B2B marketing strategies making way in 2016. Learn more about how to implement them for your brand in our latest blog post.


Valentine’s Day Marketing: A Retailer’s Ultimate Love Story

It’s time for brands to start preparing marketing campaigns for Valentine’s Day! Our infographic covers all the information businesses need to know.

2015 b2b marketing tactics

B2B Marketing Tactics: The Best Strategies Used In 2015

These B2B marketing tactics set the tone for digital success in 2015 and are certain to be backbones of B2B digital marketing strategies in the year to come.

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