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Hi! My name is Julie Barsamian and I am a Digital Marketing Strategist at Blue Fountain Media, and today we are taking questions about digital marketing.
This question comes from a Reddit user who wants to know where I should start. "Where should I start if I want to work in digital marketing?"
One good place to start probably if you have no history in digital marketing and you haven't been blogging or tweeting or facebooking about it, would be to show your understanding of the industry by taking a standardized test.
So, one good example would be the GA IQ, or the Google Analytics IQ exam, or the AdWords exam. Both of them run through the basic rules and capabilities of using the AdWords or the analytics platforms. They're pretty lengthy - you do have to do some studying, but, again, it's a really good way to standardize your knowledge and to show a potential employer that you've taken steps to become familiar with those platforms and that you would know what you're doing if you're running a campaign for somebody.