Email marketing is one of the most proven, reliable digital marketing tactics. Having been in existence since the earliest days of the internet, there are few companies that don’t include email as part of …
Category Archives Email Marketing
The creation of Cyber Weekend has changed the Ecommerce game. Digital marketers no longer have to try and lure customers into stores on Black Friday. Instead, they just need to get audiences to their website and have them shop right from the comfort of their own home all weekend long. Take a look at some of our favorite email marketing campaigns from the holiday weekend.
Sometimes, the biggest improvements can come from the smallest of edits. Here is how split testing your email newsletters can help improve their performance, drive traffic to your website, and increase online revenue for your overall business.
Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.
Email marketing is an incredibly effective way to connect with users and move them down the conversion funnel. Check out our favorite campaigns of Summer 2016.
Guiding your audience down the conversion funnel doesn’t have to be complicated. Find out which best practices to use to have your email properly and efficiently display on mobile devices.
We gathered some of our favorite email marketing campaigns from Valentine’s Day weekend to see what features really help an email stand out in the inbox. See if incorporating any of these trends into your email efforts can help readers engage with your business.