How To: Use Facebook Giveaways and Contests to Extend Marketing Reach

Online giveaways are great way for marketers and consumers to connect. One particular advantage pulling them in with these type enticing offerings is the long-term potential: once potential customer “Likes” your Facebook page they most often stick around to receive the many status updates or promos you send out each week.

An email newsletter, in comparison, usually takes considerable more effort to send out multiple times per week. In addition, social media giveaways on Twitter and Facebook have the potential to go viral if people deem it worthy enough to share with their friends.

Below are four exmpales of examples of companies adroitly using Facebook giveaways

The Oreck Challenge

For most people vacums aren't very sexy, so the challenge for a copany like is finding a way to draw users in and keep them coming back.

vacuum cleaners facebook came up with a great plan for its Monthly Giveaway for an Oreck XL. This promotional offer awards monthly winners with an Oreck XL Classic Upright valued at $349. And the process is kept super simple so visitors just have to “Like” the page and fill out a tiny entry form.

Cleaning up in the Facebook space

Allu Skincare makes a natural facial cream used to restore the youthful appearance of the skin. They are spreading the word fast by holding a Weekly Facebook Giveaway in addition to several other promotions like random giveaways to twitter followers. Free trials for consumers to test the product at no risk.

allu skincare facebook

Existing customers may sign up to the “Be the New Face of Allu Photo Contest,” where the winner becomes the new model for upcoming promotions. Photo and video contests are excellent because they build up User Generated Content and empower brand advocates to spread the word about your products or services.

Fashionable Facebook 

Fashion Retailer Isn't She Lovely Store offers a variety of modern women’s fashions and currently attracting fans with a $40 Cashmere scarf in separate Twitter and Facebook Giveaways.

isnt she lovely store facebook
Facebook and social media giveaways are excellent marketing tools for SMBs and consumers are more apt to support and remain loyal to brands when they have a good incentive besides hearing about your boring company news. The benefits are instant, can be viral and definitely last for years. So empower your fans to spread the word about your business and remember not bore them with constant promotional status updates. Keep it entertaining.


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