Googarola. What is it? Googarola is the new semi-fictional entity that was created when Google agreed to acquire Motorola Mobility earlier this week. The two tech giants coming together could mean big changes for the entire mobile industry. Now that Google has its hands on powerful hardware with total control over specification and development, there's no telling what they can create. Or is there? I have a few ideas of what could potentially arise or manifest from the $12.5 billion acquisition. Between the 24,000 patents and 19,000 employees, Google has the right resources to rebuild the slightly failing brand that needed a push like this to get back on their feet. Motorola Mobility would still be in the age of RAZRs had it not been for The Android + Motorola pairing. I would say it came down to Verizon's Droid campaign. Motorola was saved by Big Red. With an FTC antitrust investigation underway, Google is already in the hot seat and this merger is only building higher stakes. Although, with higher stakes come higher rewards. If they succeed, it will be a win-win for the tech industry. If they fail, Google (mostly co-founder Larry Page) have some 'splaining to do. Page said this about the deal: "Motorola Mobility's total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers." And he has a point. Not only can they begin delving into more complicated and powerful hardware but, they can now rival Apple as a company with both hardware and software development "in-house." Getting scared, Apple? Nah, I don't think they should be scared but at least they should consider it a shot across the bow. In a recent blog post Page accused Microsoft and Apple of anti-competitive patent attacks on Android. "The U.S. Department of Justice had to intervene in the results of one recent patent auction to "protect competition and innovation in the open source software community" and it is currently looking into the results of the Nortel auction," he wrote. Google should (and most likely will) be focusing on developing a perfect product which would be affordable and feature-packed, with an alluring design and a ground breaking operating system.
Here's what we know for sure:
- Larry Page took a leap, and he's still in mid-air. Besides that, there's a river of alligators below him or a pillow of clouds waiting to catch him.
- Google & Motorola are now a super entity nicknamed Googarola
- Google has thousands of patents to use at its leisure
- For the most part, the industry is supporting the merger
- The world is on the edge of its seat, watching every move