In today’s crowded digital landscape, how do you make your brand stand out to consumers? Personalized marketing allows you to hyper-target your audience and stay ahead of the competition by differentiating your brand on an individual level to potential buyers.
Category Archives Google
Integrating quality content into your marketing strategy and website design is an essential part of optimizing your website for search. This content will not only help to fulfill the needs of your online visitors, but it will help your business stand out against competitors in search results as well.
Google Analytics is an essential tool to tracking the performance of your website. Here are some tips on what to look for when beginning to use Google Analytics, and how to leverage the program work for you and move your online business forward.
Keeping up with the evolution of SEO requires knowledge of where it started, and adapting to the changes that have come along. Take a look at how we have managed the changes in SEO over the years, as well as the strategies we are implementing today to achieve an omni-channel marketing approach to our search engine optimization.
The decision to go with a native app, responsive design or a mobile web app really depends on several factors including business objectives, technical requirements, budgets and who you’re trying to reach. If you want to know which is best for your business, read this article!
If you are looking for a better way to analyze and interpret data, check out some of the less well known but extremely helpful features in Google Analytics that will make your job easier.
Say goodbye to Google Maps as you know it and hello to a new and improved way of searching for your desired destination. Marketers, if you haven’t been invited to test the new Google Maps, there are a few things that you will want to look into that may change the way you optimize for local search.
As uncomfortable as Adwords Enhanced Campaigns may make those of us who have grown accustomed to a certain level of control, we must adapt. The change is inevitable. Read this post to learn about one way you can be prepared.