Blue Fountain Media, a Pactera Edge Company, and leading New York City-based digital marketing firm, recently polled over a thousand consumers, aged 18-65, and asked them about their views on artificial intelligence technology. Artificial intelligence (AI) is the most talked-about technology of this century and it’s taking a stronghold in many aspects of our lives. Blue Fountain Media took the pulse on what consumers really think about AI’s usefulness today and the promise it holds for tomorrow. Below are statistical highlights from the survey. 

SURVEY HIGHLIGHTS

  • 60% of respondents think that while AI is a technology with a lot of promise, we have to be careful what it’s used for.
  • Nearly half (43%) of respondents don’t know what AI is and how it’s being deployed around them.
  • 38% of respondents are comfortable with how quickly AI is being incorporated into day-to-day life, because it’s rolling out adequately enough that it’s not overwhelming them.
  • 39% of respondents see AI having its biggest impact in smart home devices, like voice assistants, smart thermostats and smart doorbells, etc.
  • 37% of respondents draw the line at AI replacing teachers for their kids at school.
  • A whopping 87% said they would trust a human doctor over an AI doctor with their medical diagnosis.
  • Meanwhile, nearly than one-fourth (24%) believe the greatest promise for AI is healthcare: faster, more accurate diagnosis and treatments.
  • Almost half (47%) of respondents don’t enjoy getting customer issues resolved without human interaction.
  • Almost one-third (32%) of respondents’ biggest fear about AI is that it will take over, replace all jobs, and possibly one day, humans.
  • 27% of respondents fear that AI immersion into our daily lives will improve lives but make them a lot less personal and intimate.

 

Full Survey Results 

How do you feel about Artificial Intelligence?

  • 26% of respondents feel great about Artificial Intelligence, saying they think AI is a good thing that will ultimately help humanity move forward and make our lives easier.
  • 60% of respondents feel so-so about Artificial Intelligence, because while AI is a technology with a lot of promise; we have to be careful what it’s used for.
  • 6% of respondents report feeling bad about Artificial Intelligence, claiming AI is a threat to everyone everywhere, and we should resist its roll-out before it’s too late.
  • 8% of respondents feel unsure about Artificial Intelligence because it’s too early to tell, so they really don’t have a feeling one way or another.


I’m comfortable that I know what AI is and how it is being used in the consumer marketplace:

  • 47% of respondents are comfortable with what AI is and how it’s being used in the marketplace – and can see when it’s being used.
  • 43% of respondents don’t know what AI is and how it’s being deployed around them.
  • 7% of respondents are not sure what AI is and claim they actually don’t care.
  • 3% of respondents answered that AI has nothing to do with them.

 

Have your feelings towards AI changed any since seeing some of its uses?

  • 19% of respondents said their feelings towards AI have changed, as they used to think it was a negative thing, but now can see it can be useful in many industries.
  • 27% said their feelings towards AI have changed, from self-driving cars to advances in medicine, AI is even better than they initially thought.
  • 33% said their feelings towards AI haven’t changed, they knew it would be a gamechanger and now believe that more than ever.
  • 20% said their feelings towards AI haven’t changed; they think it’s mostly a scary technology that we should be wary of.

               

How do you feel about how quickly AI is being incorporated into day-to-day life?

  • 38% of respondents feel comfortable with how quickly AI is being incorporated into day-to-day life, saying it’s rolling out adequately enough that it’s not overwhelming them.
  • 28% feel uncomfortable with how quickly AI is being incorporated into day-to-day life because it’s all changing too much, too fast.
  • 26% feel neutral about how quickly AI is being incorporated into day-to-day life, claiming they don’t notice one way or the other.
  • 8% of respondents haven’t really noticed AI affecting anything in their life at all.​​​​​​​

 

Where do you see AI having its biggest impact in your personal life?

  • 39% of respondents see AI having its biggest impact in smart home devices, like voice assistants, Nest thermostats, Ring doorbells, etc.
  • 14% see AI having its biggest impact in their personal life for facial recognition for security purposes at airports and stadiums
  • 18% see AI having its biggest impact on their personal life with maps and navigation, like GPS and self-driving cars,
  • 4% see AI having its biggest impact on their personal life with shopping and customer service with personalized chatbots
  • 1% said AI will have the biggest impact on their personal life with dating apps for picking the best match for me.
  • 8% don’t see AI having an impact on their personal life because they don’t trust AI to help at all.
  • 16% of respondents said all of these will have an impact on their personal life, AI will only improve these services and functions.

 

Where would you most object to AI intruding in your life?

  • 37% of respondents would most object to AI replacing teachers for their kids at school.
  • 27% of respondents would most object to AI piloting their next plane or train ride.
  • 8% of respondents would most object to AI playing matchmaker for them.
  • 12% of respondents would most object to AI running their home while I’m away.
  • 16% of respondents would most object to AI Interviewing me for a job position.
            

Which would you more likely trust with your medical diagnosis?

  • 87% of respondents would more likely trust a human doctor with their medical diagnosis.
  • 13% of respondents would more likely trust an AI doctor with their medical diagnosis.

 

Do you enjoy getting customer issues resolved without human interaction?

  • 12% of respondents enjoy getting customer issues resolved without human interaction, citing AI knows all the facts and policies better than many customer service reps I’ve dealt with.
  • 16% said getting customer issues resolved without human interaction is faster and less of a hassle dealing with an AI-powered chatbot or phone operator.
  • 25% of respondents enjoy getting customer issues resolved without human interaction but said there’s definitely more room for improvement. Sometimes AI gets stuck in a loop.
  • 41% of respondents don’t enjoy having customer issues resolved without human interaction, saying they generally just like dealing with a real person when they have a customer service issue.
  • 6% of respondents don’t enjoy getting customer issues resolved without human interaction because AI has screwed up on them in the past and not dealt with their problem satisfactorily.

 

What’s your biggest fear about AI immersion into our daily lives?

  • 32% of respondents said their biggest fear about AI immersion into their daily lives is that AI will take over, replace all jobs and possibly, one day, humans.
  • 34% of respondents said their biggest fear about AI immersion into their daily lives is that an AI Program will make a lethal mistake or hurt people.
  • 27% of respondents said their biggest fear about AI immersion into their daily lives is that AI will improve our lives but make living a lot less personal and intimate.
  • 7% of respondents have no fear about AI’s immersion into our daily lives, saying they can’t wait to take advantage of all it will give us.

 

What do you believe is the greatest promise for AI?

  • 24% of respondents believe healthcare: faster, more accurate diagnosis and treatments is the greatest promise for AI.
  • 10% believe that retail: providing a more consistent and personalized experience is the great promise for AI.
  • 20% believe that transportation: faster, safer driving for cars, buses, and trucks is the greatest promise for AI.
  • 8% believe that banking and Finance: automating processes and picking the best services is the greatest promise for AI.
  • 15% believe that security: making us safer from terrorists and criminals is the greatest promise for AI.
  • 12% believe that globalization: bringing together people and cultures through instant translations is the greatest promise for AI.
  • 12% believe that entertainment: better movie, book, television and live experiences tailored to my likes is the greatest promise for AI.