How Microformats Can Make Your AdWords Campaign Stand Out

We've talked before both about making your paid search ads stand out from the crowd, and about using microformats to help organize content on your website. It appears that Google's new "rich snippets" announcement has implications for paid search as well, giving advertisers the opportunity to leverage the new policy to differentiate their ads.

In this example, Google includes a plus-box below a ad, with product images and information pulled from microformatted tables on their product pages:
Products Plus Box

Much like the Google Checkout badge and the maps plus box, this isn't something you can just turn on via AdWords; it's a result of having your ad campaigns set up correctly, and Google crawling your website and determining that they'll be providing users with a better experience by displaying additional content from your website (either letting users know that you support Google Checkout, or giving a preview of products related to your search).

This is yet another example of the importance of a holistic approach to online marketing; advertising should integrate not only searchability and online reputation, but site architecture as well. (For a more in-depth explanation of how Google uses information like microformats in the SERPS, check out their recent entry on the Google Webmaster Central Blog.)


Share this post

Comment on this post


Ready to discuss your project? Work With Us
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 212.260.1978