How to Setup the Google Trusted Store Badge on Your Website

In June, Google launched the Google Trusted Store badge, a trust seal specifically-made for ecommerce websites. According to Google's microsite about the badge, it has already helped some online merchants see increases in conversion rate of up to 9.6% and order size increase of up to 6.3%.

google trusted store

Just as the fabled Verisign/Norton seal lends its brand recognition to your ecommerce business, the Trusted Store Badge gives you the opportunity to borrow brand equity from Google.

Whether the badge will yield the same results that other retailers have seen is up to your visitors, but it is worth a try. A site-wide conversion rate increase is always nice, even if it's only by a few percentage points.

How to Setup the Badge

Setting up the badge is a breeze... as long as your website meets the eligibility criteria and performance standards. I recommend taking a look at the criteria before starting the steps below.

1. Go to the Trusted Store Badge Merchant sign-up page.

Google trusted store signup page

2. Fill out your Business Information.

google trusted business information

3. Make sure you meet all necessary standards and requirements.

google trusted store requirements

4. Setup your shipment and cancellation data feeds. For this, you may need a developer. What these do is match-up order IDs sent via the order confirmation page with shipping and cancellation feed data.

5. Finally, slap some code on your website.

google trusted store code

What it looks like

You can find a list of retailers currently using it on the badge microsite. Here it is on Timbuk2:

google store example
Have you had success with the badge or any troubles setting it up? Let me know in the comments section below!

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