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Category Archives Advertising

Zuckerberg Goes to Washington: What Advertisers Need to Know

By now, everyone knows that Facebook is in a world of hurt over recent revelations about the company’s failure to secure data belonging to approximately 87 million of its users. The news about Cambridge Analytica’s abuse of user data – and Facebook’s inaction in the wake of Cambridge Analytica’s behavior – has launched a #DeleteFacebook movement, and put CEO Mark Zuckerberg on the defensive. Today, he will begin his testimony before Congressional committees amid rumblings to address this, and other issues related to governmental regulation of the world’s largest social network.

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Top 12 Mistakes Companies Make When Thinking About PPC

Avoiding mistakes with your business’ PPC campaigns can save you money. Here are the top mistakes you need to make sure you’re not making.

Native Advertising 101: What's All the Buzz About?

Native Advertising 101: What’s All the Buzz About?

First we had social, then we had mobile – with native advertising now on the scene, it’s time to find out if, indeed, native ads are the new “big thing.”

5 Tips for Using Pinterest to Drive Traffic to Your Website

With Mashable reporting that Pinterest drives more referral traffic than all other social networks combined, can you really afford not to optimize your company’s pinterest account? Learn how with this post!

Creating Effective Retargeting Ad Campaigns with Emotion

Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.

Is Marketing Under the Influence?

Are industry influencers in favor of your brand? How important is influence in the world of digital marketing? Read this post to get the latest scoop on influence marketing from London’s Kred Influencer Summit.

How To Capture a Larger Audience with AdWords for Video

If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.

How Building Communities Leads to Commerce

Social media remains a hot button issue, even hotter over the past couple of weeks with Facebook’s valuation and subsequent reactions to its IPO.

Trending This Week: Facebook, Facebook and More Facebook

Perhaps you may have heard: Facebook has gone public today, ushering in a new generation of Internet billionaires.

5 Ways Brand Journalism Drives Your Social Media Strategy

Done well brand journalism leverages social media to build influence, improve search results and spread ideas and excitement about a particular industry.

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