By now, everyone knows that Facebook is in a world of hurt over recent revelations about the company’s failure to secure data belonging to approximately 87 million of its users. The news about Cambridge Analytica’s abuse of user data – and Facebook’s inaction in the wake of Cambridge Analytica’s behavior – has launched a #DeleteFacebook movement, and put CEO Mark Zuckerberg on the defensive. Today, he will begin his testimony before Congressional committees amid rumblings to address this, and other issues related to governmental regulation of the world’s largest social network.
Category Archives Advertising
First we had social, then we had mobile – with native advertising now on the scene, it’s time to find out if, indeed, native ads are the new “big thing.”
Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.
If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.