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Here’s Why User Generated Content Is So Successful

User-generated content is created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions, and here’s why it’s become so successful!

Simple SEO Mistakes Killing Your Content Marketing Efforts

Here, we go over some SEO best practices and oversights that can result in lackluster content marketing results.

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The Importance of a Content Strategy: What Your Brand Needs

A content strategy is an essential component of a successful digital strategy in 2017. Is your brand ready?

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Copywriting: Hiring A Content Professional for Your Brand

Having a content professional on your team can help to solidify the success of your brand’s marketing efforts. Here are some reasons we think a designated copywriter would be a great addition to your business.

Website Content: What We Can Learn From Retail Shopping

The user experience you create through your content for an online customer can easily be compared to the journey a buyer faces in a retail store. Here are some ways that you can organize and structure your website content in order to fit the needs of your audience, and get them to convert into loyal customers.

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SEO Tactics: The Guide to Today’s On-Page Quality Content

Integrating quality content into your marketing strategy and website design is an essential part of optimizing your website for search. This content will not only help to fulfill the needs of your online visitors, but it will help your business stand out against competitors in search results as well.

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Blog Strategy: Driving Website Traffic & Business Revenue

A well-written, informative, and entertaining blog will help to increase brand recognition, drive traffic to your website, and build business revenue as you become a thought-leader in your industry.

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Email Marketing: How To Build an Effective Content Strategy

Email marketing can be highly targeted, garnering useful results that are easy to track and give you deeper insight into the interests of your audience. However, many companies end up driving their users away by using poor etiquette and not thinking about the needs and interests of their followers.

2016’s Summer Games: What Global Marketers Need to Know

With all eyes on Rio as it hosts one of our oldest traditions, technology has advanced exponentially, causing the impact and interactivity of the global event to evolve.

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Digital Agency Internships: My Experience & What I Learned

An internship with a digital agency is a challenging, yet immersive experience for students that helps to prepare them for a career in the real world. Take a look at what one of our most recent interns learned during his time working with Blue Fountain Media.

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