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Category Archives Social Media

“Senator, We Sell Ads”: Mark Zuckerberg Faces Congress

Following two grueling days of testimony wherein members of Congress posed some rather serious questions regarding user privacy and data, Facebook CEO Mark Zuckerberg has his work cut out for him.

Zuckerberg Goes to Washington: What Advertisers Need to Know

By now, everyone knows that Facebook is in a world of hurt over recent revelations about the company’s failure to secure data belonging to approximately 87 million of its users. The news about Cambridge Analytica’s abuse of user data – and Facebook’s inaction in the wake of Cambridge Analytica’s behavior – has launched a #DeleteFacebook movement, and put CEO Mark Zuckerberg on the defensive. Today, he will begin his testimony before Congressional committees amid rumblings to address this, and other issues related to governmental regulation of the world’s largest social network.

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Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

Instagram introduced the algorithmic timeline that favors popular posts over chronology so users started to fight back with hashtags, bots and, more recently, with Instagram Commenter Pods.

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Here’s Why User Generated Content Is So Successful

User-generated content is created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions, and here’s why it’s become so successful!

Ecommerce Social Media Marketing

How to Leverage Social Media for Your Ecommerce Business

Managing an ecommerce business while maintaining and an active social media presence can be challenging. Here are some ways you can incorporate social media in to the marketing strategy of your ecommerce brand.

2016’s Summer Games: What Global Marketers Need to Know

With all eyes on Rio as it hosts one of our oldest traditions, technology has advanced exponentially, causing the impact and interactivity of the global event to evolve.

social media contests

Creating a Successful Social Media Contest for Your Brand

There are numerous ways your business can benefit from hosting a social media contest. From increasing audience engagement, to growing brand awareness, here is everything you need to know in order to plan your next digital marketing campaign.

B2B Marketing Strategy: Effective Content on Social Media

Social media is the most effective channel for any business, so B2B companies especially need to develop the right marketing strategy for posting their content. Find out which tactics and strategies are most effective for B2B organizations.

Posting Original Content Online to Increase Audience Reach

Need to increase your website’s visibility? Find out which tactics and online platforms to use for delivering your original content, and how it will drive traffic to your business’s website.

Managing Social Media: 5 Essential Tips For Online Success

We have gathered 5 tips for effectively managing your social media. Read more to learn about how to develop a strategy to grow your brand online.

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