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The growth of mobile has been astronomical. According to a recent eMarketer study, by 2019 there will be 304.4 million mobile users in North America. Compare that number to 2013, when there were 274 million, and it's no surprise that this type of platform has become such an integral part of website design and online marketing.

Define Your Audience
Your audience should be the utmost focus of nearly every decision made with a mobile website design. After all, they're the reason why you're creating one in the first place. Tailor your design in a way that is catered to meet the needs and interests of your audience. For example, perhaps your brand targets an older audience. If that's the case, you may want to make the text larger than you normally would, and use a simpler navigation that contains familiar icons. On the other hand, if you're creating a website that is targeted at children, you want an even simpler user interface, with bigger buttons that are easy for even the youngest of audiences to click.Use a Design Pattern That Makes Sense
Simplicity is a cardinal rule with mobile website design. You want to make sure your site is straightforward and uncomplicated. Keeping users in mind as you design is critical - you want an interface that will be intuitive for your customers to use, and something that they can understand without thinking. If a potential customer has to spend time searching for a simple element of your website, you've already lost them.
Know The Device You're Designing For

Trim Down the Site
The real estate on a mobile screen should be used wisely. Designers are working with a lot less space than they're used to on a desktop website, so you have to really focus on being quick and efficient when delivering content and messaging. You're forced to accomplish the goals of your website in a significantly smaller space compared to the desktop version of your site. Remove any functionalities or effects on the mobile experience that may look nice on desktop, but are simply not be feasible on a phone. Avoid things like jump links, where the user clicks and is carried from the top of the site to the bottom. This can be incredibly confusing on a mobile phone and be disruptive to the user-experience. Users are familiar with scrolling and long form content, so don't be afraid to use a long scroll to bring them all the way down the page to provide them with valuable content to absorb. That being said, this doesn't mean you should inundate your readers with an excessive amount of written copy or break down content into different sections and pages. Keep them on one page, moving further down with each line.Easy-to-Read
An easy-to-read layout is a key component of a successful site. Content that is too difficult to digest because of font size won't get read, and therefore won't give you the opportunity to prove value. Never use small text on mobile, causing customers to strain their eyes as they attempt to absorb it. Instead, use large, clear typography that is easy on the eyes. Don't over-do it with images and other design elements on mobile because you run the risk of being disruptive to the reader. Sometimes, large images can be incredibly impactful when used appropriately, however, you don't want to overpower the content that is there. A clean design with cohesive messaging, large font, and appropriate spacing will provide a far better user-experience than those that lack these elements.Don't Confuse Desktop and Mobile
In order to be successful with your mobile designs, desktop and mobile should be different. That being said, it doesn't mean they should contain drastically diverse look and feels. The overall experience should be similar on both, but each version should be tailored to how the users are accessing it. It's impossible to meet both the needs of desktop and mobile visitors with the same exact design.
Mobile Friendly Website Design
Mobile designs should be almost entirely focused on the user and their respective needs. In order to accomplish business objectives and to successfully generate engagement and conversions, your customers need to be accessing a site that is easy-to-use on their devices. When you're creating a mobile website, integrate best practices into your company's design approach to effectively and efficiently connect with your audience in a way that will also benefit your brand.