It's all social today, relatively speaking.
However, things are moving at a bristling pace and the social media we know today could be vastly different in the near future. In the next three years alone spending on social media marketing will skyrocket in the B2B space from $11 million in 2009 to $54 million by 2014, according to a Forrester Research.
Add new platforms and mobile apps/websites into the mix and now, more than ever, marketers are struggling with how to best position themselves in a constantly evolving space.
Below are some important stats to consider when figuring out ways to best allocate your clients' marketing spend.
- Americans now spend one of every six minutes online using a social network, up from one of every 12 minutes in 2007, according to research firm comScore.
- Spending on social network advertising is approximately $6 billion this year.
- Facebook rules the social networking space, surpassing MySpace as the most popular social network in 2009 and continuing to grow. The site now reaches 73 percent of the U.S. population every month.
- MySpace is still the second-most popular social networking site with 34.9 million users per month. However, user engagement is down a whopping 85 percent in the past year.
Mobile goes social.
- Mobile advertising is growing fast as more people upgrade to technologically advanced smartphones, and will reach $3.3 billion this year and grow to $20.6 billion by 2015, according to Gartner.
- 65 million Facebook users already update their profile and community from mobile devices, and spend as much time on Facebook as PC users do.
- U.S. mobile ad spending will grow from $790 million in 2010 to $4 billion in 2015, according to media consultant BIA/Kelsey.
Social around the Web.
- According to comScore, LinkedIn (33.4 million visitors in May 2011), Twitter (27 million) and Tumblr (10.7 million) all reported their highest-ever traffic in May 2011.
- Consumer subscriptions for premium levels of online services (think storage for personal photo collection) are likely to reach $6 billion by 2016, according to Forrester.
- YouTube users are now uploading about 48 hours of video to the site every minute. That is two full days every 60 seconds.
- There are 150 million blogs on the internet with 1.6 million posts generated daily.
- 60,000 websites are added to the Internet every day.
- Twitter handles 155 million tweets daily, compared with 50 million a day a year ago.
- Flickr has five million images uploaded daily, or 60 pictures a second.